Y&R Group most awarded network in ANZ at Cannes Lions; Y&R New Zealand most awarded agency + ‘McWhopper’ most awarded campaign
Y&R Group was the most awarded network in Australia and New Zealand at Cannes this year, taking home a record breaking 27 lions. Second was BBDO with 25 lions and third was DDB with 22 lions.
Y&R Group offices from Auckland, Melbourne, Wellington and Brisbane all contributed to the haul, which included 2 Grand Prix awards, 1 Titanium, 8 Gold, 8 Sliver and 8 Bronze lions.
‘McWhopper’ for Burger King was the most awarded campaign in the region, with a total of 17 lions. Y&R Auckland also added gold lions for Jaguar ‘Actual Reality’ and GPY&R Brisbane won gold for Brisbane City Council’s ‘Life saving stickers’.
Y&R Group won for seven clients across nine juries, including integrated, titanium, direct, radio, cyber, promo, PR, health and entertainment.
Says Ben Coulson, Y&R regional CCO “Considering that a finalist at Cannes puts your work in the top 5% of work in the world. This week’s performance by our agencies is very special. I’m proud to be part of a group of people who love making top shelf work.”
In 2nd place BBDO scored one Grand Prix, one titanium and 9 gold lions, DB Export’s ‘Brewtroleum’ winning the major awards.
5 Comments
Thanks New Zealand.
Hats off guys, a few years ago know one would have thought this possible. Hell of an achievement.
How Josh feels about this press release?
I think he’d feel bloody amazing. As would the rest of the crew.
NZ did the heavy lifting this year, but as a group they always do well.
The unusual thing about their network is that they genuinally collaborate, I’ve worked for BBDO, TBWA DDB and they just don’t do it the same way.
The Y&R and GPY&R guys quite literally muck in together, help and improve each other’s work. I’ve worked in places that would rather see a rival agency do well than another office in their own network.
Without blowing too much smoke, Coulson has built a place where the work comes before politics. Not easy to do in one of the big networks.
Well done guys, especially Josh and the NZ crew.
Miss work’n with ya’s.
CN.
Ex Patts = Me