CB Exclusive – In the final ranking to be released to mark 10 years of the YoungGuns, the Top 10 young Creatives of the Decade have been announced, with creative geniuses from the US, UK, Australia and New Zealand dominating the list.
Jeff Anderson of Goodby, Silverstein & Partners, San Francisco, placed first in the list, which identifies the individuals and creative duos that have produced the most awarded work in the 10 years since the YoungGuns were founded. Work from the top 10 can be found at http://www.ygaward.com/10years.
Jeff’s YoungGuns credentials most recently include “The Great Schlep”which won 2 Gold Bullets in 2009. Jeff and his partner Isaac were alsothe 2007 YoungGuns of the Year, for their Combos “If your mum was aman” campaign.
In second place is Leo Premutico from Johannes Leonardo, New York.Two currently Australian-based creatives made the list – MichaelCanning of Leo Burnett and consultant Guy Rooke. AMV BBDO London’sAntony Nelson represents the UK.
In addition to taking first and second place, four more UScurrently based creatives or teams featured on the list. Graeme Hall,Y&R New York (6th), Isaac Silverglate, Goodby Silverstein &Partners San Francisco (7th), Craig Allen and Eric Kallman,Wieden-Kennedy Portland (8th) – co-creators of the Old Spice campaign -and Tiffany Kosel, Crispin Porter + Bogusky Boulder (9th).
New Zealand rounded out the top 10 with Lisa Fedyszyn and Jonathan McMahon of DDB Auckland.
The Top 10 Awarded Creatives list (inc. current agency):
1 Jeff Anderson, Goodby Silverstein & Partners, San Francisco
2 Leo Premutico, Johannes Leonardo, New York
3 Michael Canning, Leo Burnett, Sydney
4 Antony Nelson, AMV BBDO, London
5 Guy Rooke, Consultant, Sydney
6 Graeme Hall, Y&R, New York
7 Isaac Silverglate, Goodby Silverstein & Partners, San Francisco
8 Craig Allen & Eric Kallman, Wieden+Kennedy, Portland
9 Tiffany Kosel, Crispin Porter + Bogusky, Boulder
10 Lisa Fedyszyn & Jonathan McMahon, DDB, Auckland
Entries close on Friday October 15 for the world’s best youngprofessionals and students to enter this year’s awards, which recognizeemerging creative talent in a number of fields and are the premierglobal platform for defining creative talent: ygaward.com