Youfoodz targets Aussies suffering from ‘PHAARC’ in new campaign via Saatchi & Saatchi Australia

Meal delivery brand Youfoodz has launched a new campaign via Saatchi & Saatchi Australia, targeting Australian professionals returning to work after the holiday period.

 

The campaign sits under Youfoodz’s “Real food for the real world” brand platform and references the challenges associated with resuming routine following time away. It introduces a fictional condition, “Post-Holiday Acute Aggravated Rebound Condition”, used to frame a range of common back-to-work behaviours.

The 30-second TVC, directed by Harrison Woodhead and produced by Clockwork Films, depicts scenarios including forgotten passwords, relaxed holiday dress codes carrying into the workplace and reduced motivation around meal preparation. The work positions Youfoodz’s ready-made meals as a practical option during the return-to-work period.

The campaign is running across TV, digital, social and out-of-home.

Client: Youfoodz
Chief Marketing Officer ANZ: Andreas Dinkel
Director – Brand Marketing ANZ: Chloe Painter
Youfoodz Brand Lead: Elle Fleming
Senior Marketing Manager: Josh Anderson
Senior Marketing Communications Associate: Sam Perrone
Agency: Saatchi & Saatchi Australia
Production Company: Clockwork Films
Director: Harrison Woodhead
Executive Producers: Aborah Buick & Katie Trew
Producer: Josh Nicholas
DOP: Dimitri Zaunders
Editor: Matt Maunsell
Casting: i4 Casting
Audio Post Production: Studiotonic
Sound Design and Mix: Jackson Lister
Audio Producer: Laura-Leigh Smith
Media: Initiative

 

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel