‘You Know With GIO’ given fresh meaning with new brand campaign via Ogilvy Network


Being certain about something is sadly a rare feeling in the third year of a global pandemic, but the latest iteration of the long-standing platform “You Know With GIO” via Ogilvy Network, aims to show that thanks to GIO and its staff, there’s one thing you can be certain about, your insurance.


Says Mark Condon, marketing manager, mass brands and sponsorships, GIO: “We launched the ‘You Know with GIO’ brand platform in 2018 and the latest campaign builds on that now established proposition. In this new campaign we turn the spotlight around to our people and creatively demonstrate that GIO employees are truly the experts when it comes to insurance.”

Says Mim Haysom, CMO/EGM brand and marketing, Suncorp Group: “We are thrilled to be launching our new brand campaign for GIO. It is a celebration of our people, and the confidence and certainty that their expertise and experience bring to our customers.”

The new campaign “We know insurance, so you know you’re covered” brings to life GIO staff’s encyclopaedic knowledge and instinct for insurance, even in the most everyday, albeit unfortunate, moments. With their expert analysis they can help replace, repair, and assist with those unplanned incidents.

Says David Ponce de Leon, executive creative director, Ogilvy Australia: “This work was a long time coming thanks to another broken year, but we finally made it happen, and team members in Brisbane, Sydney and Melbourne all played a huge part. The thinking is fresh and the ambition is clear; inject new meaning and purpose into the existing brand line ‘You know with GIO’.”

Says Chris Little, group creative director, Ogilvy Australia: “The new direction focuses on GIO staff’s expertise, GIO customer’s certainty and a selection of oddly familiar moments. Most importantly, the work creates a clear world for the GIO brand to own and operate in that we’re sure will deliver growth.”

The new work will roll out across TV, OOH, social, radio and digital channels over the coming months.

Client: GIO (Suncorp)
Mim Haysom: CMO/EGM Brand & Marketing
Rapthi Thanapalasingam: Head of Mass Brands & Sponsorships – Brand & Marketing
Mark Condon: GIO Marketing Manager
Bryony Nickless: GIO Marketing Lead
Lisa Kayes: GIO Marketing Lead
Heidi Storey: Manager, Social & Content Marketing
Ashika Naran: Group Content & Personalisation Manager
Shanna Zemeek: Group Content Lead
Natrishka Reddy: Group Content Lead

Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Group Creative Director: Chris Little
Head of Strategy: Virginia Pracht
Group Account Director: Angus Pearce
Senior Account Director: Jess McColl
Account Director: Kirstie Ly
Senior Account Director: Benedict Smith
Account Manager: Oliver Corcoran
Senior Art Director: Jari Kennedy
Senior Copywriter: Anthony Campagna
Senior Art Director: Felix Ettelson
Senior Copywriter: Georgie Baxter
Social Creatives: Julia Stretch & Robbie Ten Eyck
Senior Broadcast/Content Producer: Alana Teasdale
Head of Print Production & Studio: Brendan Hanrahan

Production Company: Revolver
Director: Matt Devine
Producer: Ian Iveson
Executive Producers: Pip Smart & Michael Ritchie
VFX: Heckler
VFX Producer: Carlos Zalapa
Colour Grade: Ben Eagleton
Editor: Dan Lee – Arc Edit
Sound: Tone Aston – Rumble Studios
Music: Born Dirty
Music Stills: Louis & Co.
Photographer: Ian Butterworth

Media Agency: OMD

‘You Know With GIO’ given fresh meaning with new brand campaign via Ogilvy Network