Clemenger BBDO has launched ‘Yes Makes It Possible’ – an evocative campaign for the Yes vote for constitutional recognition and a Voice to Parliament for Indigenous Australians after recently being appointed to the Yes23 account. Clems was appointed to the account on 29 August after a highly competitive three-way pitch.
The brief Clemenger BBDO was given was to create clarity and take politics out of the equation. To focus on combatting misinformation in the media; and ultimately rally the country to vote yes on 14 October to give Indigenous Australians a voice. The large scale integrated campaign is running across multiple channels including TV, outdoor, press, and social.
The TV commercial launched today with social and OOH airing on Monday 18 September and radio on Wednesday 20 September. Regional press will back up the campaign from Monday 18 September.
Yes23 Campaign Director Dean Parkin thanked Clemenger BBDO for their contribution to the Yes campaign through the creation of this powerful and compelling TV commercial: “This advertisement portrays hope and optimism that we can unite as a country and make Australia a better, fairer country through a successful Yes vote.
“It epitomises what this referendum is all about – listening so we can lock-in a stronger future for Indigenous Australians in areas such as health, education and employment.”
Says Clemenger BBDO CEO, Dani Bassil: “This has been the most exceptional agency project I’ve been involved with in quite some time. It’s truly brought out the best of everyone at Clems and I am also very grateful to all our production partners for their support. Now we need Australians to vote yes and give our Indigenous communities a voice they deserve. A huge thank you to the Yes23 team and the board for trusting us with this.”