YES23 LAUNCHES OFFICIAL YES ADVERTISING CAMPAIGN FOR THE VOICE REFERENDUM VIA CLEMENGER BBDO
Clemenger BBDO has launched ‘Yes Makes It Possible’ – an evocative campaign for the Yes vote for constitutional recognition and a Voice to Parliament for Indigenous Australians after recently being appointed to the Yes23 account. Clems was appointed to the account on 29 August after a highly competitive three-way pitch.
The brief Clemenger BBDO was given was to create clarity and take politics out of the equation. To focus on combatting misinformation in the media; and ultimately rally the country to vote yes on 14 October to give Indigenous Australians a voice. The large scale integrated campaign is running across multiple channels including TV, outdoor, press, and social.
The TV commercial launched today with social and OOH airing on Monday 18 September and radio on Wednesday 20 September. Regional press will back up the campaign from Monday 18 September.
Yes23 Campaign Director Dean Parkin thanked Clemenger BBDO for their contribution to the Yes campaign through the creation of this powerful and compelling TV commercial: “This advertisement portrays hope and optimism that we can unite as a country and make Australia a better, fairer country through a successful Yes vote.
“It epitomises what this referendum is all about – listening so we can lock-in a stronger future for Indigenous Australians in areas such as health, education and employment.”
Says Clemenger BBDO CEO, Dani Bassil: “This has been the most exceptional agency project I’ve been involved with in quite some time. It’s truly brought out the best of everyone at Clems and I am also very grateful to all our production partners for their support. Now we need Australians to vote yes and give our Indigenous communities a voice they deserve. A huge thank you to the Yes23 team and the board for trusting us with this.”
19 Comments
VERY BLOODY GOOD. THIS IS JUST THE BOOST THAT THE YES CAMPAIGN NEEDS.. CONGRATULATIONS TO CLEMENGER BBDO AND TO YES23. YOU HAVE LITERALLY STRUCK BOTH THE NAIL ON THE HEAD AND A CHORD IN MAINSTREAM AUSTRALIA. ANYONE WHO VOTES NO AFTER THIS IS GOING TO BE PETER DUTTON OR JACINTA N PRICE OR WARREN MUNDINE OR LIKE THEM ARE JUST STUPID OR IGNORANT OR BRAINWASHED OR ALL THREE. MY BEST WISHES TO ALL OF YOU. GOOD LUCK. WILLIAM 🙂
It’s nice, but someone also needs to very rapidly take the word “No” and poison it (without accusing everyone of being racist). Neg the No camp by negging the word. Think about how many times you were yelled at “no!!” as a kid, and how you felt, alone, doors closing. Contrast with the possibilities of yes, doors opening. But just poison the bloody word, fast. It’s almost too late.
I honestly get where you are coming from but diminishing the word “No” is not a good idea, we have spent so long reminding people that no means no in other contexts.
Could not agree with you more.
Congratulations. This simple yet thoughtful message cuts through all the noise we have heard around for and against in, suggesting just what is possible. I love it.
Great to read positive ideas of how our country will only grow with the YES vote. I want to feel proud again! Love the image of a beautiful child and where change May support him into the future.
Congratulations!
I love this. Congratulations to all involved in finding a way to cut through all the noise with such a simple, yet thought provoking message of what is possible.
Between now and October 14, my advice is: don’t read anything, don’t listen to anyone, don’t speak to anyone. Just vote from the heart.
Another magic ad that made itself.
Empathy is the engine to a great democracy. #Yes23
Right time for the right message. Here’s hoping that empathy and common sense wins over fear.
Just the gut punch this vote needed
Smart. (Sincerely.)
Yes voter, have been from the start. My reaction is to think “What took them so long to land on a solid campaign message?” It’s been a woeful campaign so far, lacking a coherent message, an argument… a pitch for the yes.
Hope this turns it around.
Really solid message, which is really needed now. Well done to all involved. Let’s make make sure these questions are answered with a resounding yes!
Now you’ve gone and pissed off Sky News: https://www.youtube.com/watch?v=Kc7JF9pwmC8
Just wanting to make sure CB aren’t censoring comments. Anyone reading this thread would be forgiven for thinking everyone’s voting Yes.
This commercial is meant to tug at the heartstrings, look at me, I look so pathetic… poor, poor pitful me.
In answer to his questions… YES you can do all of those things right now….
Do kids that age really ask those questions in the real world ? It came over as adult speak though the voice of a child.
And on hi rotation becomes a wearing message.