(Pictured: Yahoo Winning Team – Akib Hasan Khan, Blessings Matsveru, Dede Stewart, Emmalee Fagerstrom and Mudrek Abaid with Chris Freel and Mark Serhan)
Yahoo has taken home the gold for the second time at the UnLtd Sydney Cup, with over $115,000 raised for KidsXpress.
Ultimately it was the Yahoo team who won the grand final, scoring 4-1 against runners up ARN. The team consisted of Akib Hasan Khan, Blessings Matsveru, Dede Stewart, Emmalee Fagerstrom and Mudrek Abaid with Chris Freel and Mark Serhan filling in from UnLtd.
The event raised over $115,000 in a staggering collective effort. The money raised will go towards children’s mental health charity, KidsXpress, and will help transform the lives of children impacted by adversity.
This was the tenth year of the Cup with spirits high as players and organisers celebrated the major milestone. Over the past decade the event has raised over $650,000 for KidsXpress.
Images from the event can be found here.
Says Margo Ward, CEO and founder of KidsXpress: “This event means everything to KidsXpress – the friendship, fun and laughter, with a few bruises along the way. But ultimately it’s all about the children who have experienced hidden hurts that we get to heal because of this extraordinary event. Thank you to UnLtd and the entire industry for backing us on our mission to create a positive future all children deserve.”
Says Pat Darcy, chief growth officer at Beem It and a Cup founder: “When we started this event ten years ago we never could have imagined it would grow to this scale. I’ve seen first hand KidsXpress in action, they really do save lives. I’m so proud of the impact we’ve achieved for this phenomenal cause for the past decade.”
Says Steven Geelan, head of product and platform at Cartology and a Cup founder: “This event gets stronger every year and this was the best one yet. The venue, the teams, the spirit and the celebration after was amazing. It’s a very special event to be part of, thank you to everyone that has supported it, I can’t wait for next year!”
The thirty companies that participated include ACM, Amobee, ARN, Carat, Cartology, DV, Foxtel Media, Group M, IPG, iProspect, JCDecaux, Kaimera, Kantar, Meta, Network Ten, Nine, Nova, OMD, oOh! Media, PHD, Quantcast, QMS, Special Group, SWM, The Guardian, Twitch, Val Morgan and Yahoo.