XO Sports appoints Media33
Independent media agency Media33 has been appointed by XO Sports to support the continued expansion of its sports prediction platform across the United States, further strengthening the agency’s growing presence within the global sport and entertainment sector.
The appointment follows XO Sports’ successful launch across California, Texas and Florida, with the platform now expanding into five additional states and broadening its offering to include major sporting codes such as the NBA, WNBA and MLB.
Under the partnership, Media33 will lead digital strategy, planning, buying, optimisation and reporting across social platforms, supporting audience growth and market expansion throughout the United States.
The appointment reflects a highly collaborative partnership between the two businesses, combining XO Sports’ deep understanding of the sports prediction category with Media33’s expertise in digital growth and performance marketing.
Luke Waldren, Chief Growth Officer of XO Sports, said the business was entering an exciting new phase of growth following its successful launch in key US markets: “The response to XO Sports across our initial launch markets has given us tremendous confidence in both the product and the opportunity ahead. As we continue expanding into additional states and broadening our offering across major sporting codes, it was important to find a partner who understood both the complexity of the US market and the ambition of what we’re building.
“Media33 quickly demonstrated that they understood the journey we’re on. Bernie Cullen has already become an integral extension of our team and the collaboration between both businesses has been outstanding. By combining our industry experience with Media33’s strategic and digital expertise, we’re entering this next phase of growth with confidence.”
Bernie Cullen, Digital & Operations Director at Media33, said XO Sports represented the type of ambitious growth business the agency enjoys partnering with: “What stood out to us immediately was the quality of the product, the strength of the leadership team and the scale of the opportunity ahead. The US sports market is highly competitive, but XO Sports has built something genuinely differentiated.
“We’re looking forward to working alongside Luke and the team as they continue expanding into new markets and sporting audiences throughout the United States.”
Jenna Lambert, Managing Director of Media33, said the appointment further strengthens the agency’s position within the global sport and entertainment sector: “Sport and entertainment continue to be important growth sectors for Media33. We’re fortunate to work with ambitious brands operating on a global stage and are excited to support XO Sports through this next chapter of expansion.
“The appointment also continues the growth of our international client portfolio, alongside partnerships with organisations including UFC, Cirque du Soleil, the Las Vegas Raiders and VVS Films.”
The appointment continues Media33’s expansion across international markets and reinforces the agency’s growing reputation as a strategic media partner for sport, entertainment and consumer brands seeking growth beyond Australia.
Founded in Melbourne in 2011, Media33 is an independent media agency specialising in digital strategy, performance media and integrated audience growth. The agency partners with leading retail, ecommerce, sport, entertainment and consumer brands across Australia and internationally.
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