WPP Media bolsters strategy and planning leadership with senior promotions

WPP Media has today announced two senior promotions that further elevate its strategic and planning leadership. Elliott Eldridge has been promoted to Chief Strategy Officer and Laura Fell promoted to Chief Planning Officer across Mindshare’s client portfolio including Unilever, NAB, MG, Foxtel Group, Australian Labor Party and IKEA.

These appointments reinforce WPP Media’s continued investment in future focused strategy, planning excellence, and the delivery of integrated, high-performance solutions for clients.

In their new roles, Eldridge and Fell will lead the advancement of strategic and planning product across Mindshare’s key client portfolio, ensuring brands benefit from rigorous strategic discipline, contemporary thinking, and cohesive leadership nationally.

Fell and Eldridge have played a leading role in recent momentum and new business success across Mindshare, including winning MG, uBank and Unilever as well as the creation of the bespoke WPP Media model for Suncorp (OpenEra).

Together, Fell and Eldridge have shaped some of Mindshare’s most celebrated recent work, from the award winning Dove Meno Unpause platform and Rexona’s data driven innovation to OMO’s Laundry Goals and high‑impact campaigns for Foxtel Group (DAZN), MG and NAB, driving strategic clarity, cultural relevance and commercial results across multiple major brands.

As Chief Strategy Officer, Eldridge will help steer the national strategy agenda, shaping the approach to audience intelligence, communications strategy and effectiveness. He will partner closely with national leadership and strategy teams to embed strategic excellence that drives meaningful commercial outcomes.

Fell’s promotion continues her leadership of the planning discipline, elevating the craft across every market. Recognised as one of Australia’s leading planning thinkers, she blends precision, innovation, and audience empathy to design plans that fuel brand and business growth.

Mindshare’s Maria Grivas, says: “Elliott and Laura are two of the most exceptional leaders and strategic minds in our industry. They elevate the work, they elevate our people, and they elevate the outcomes we deliver for clients. Their partnership is powerful, and these promotions recognise the sustained impact they continue to make across our business.”

Both appointments are effective immediately.

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