WPP AUNZ has appointed Nadia Fidler as PR manager and Laura Backhouse as internal communications manager, reporting to the group’s head of communications and marketing AUNZ Toby Hemming.
An experienced PR practitioner, Fidler was most recently account director at PR and brand engagement agency CampaignLab. She has previously worked at Pumpkin and Propeller Group, as well as Flagship Consulting in the UK, across a variety of clients, including Google, YouTube, The Festival of Marketing and M&C Saatchi.
Backhouse joins WPP AUNZ from global pharmaceutical research company Astellas Pharma Australia where she was corporate communications manager. With experience spanning business, government, not-for-profit and industry associations, she has also worked in communications for Westpac Group and Australian Institute of Company Directors.
Says Hemming: “We are excited to be welcoming Nadia and Laura to the WPP AUNZ team. They bring a powerful combination of experience, enthusiasm and a knack for building trusted relationships that will be invaluable as we continue to communicate our vision for creativity and transformative work for clients.”
Says Fidler: “WPP AUNZ is doing great innovative work across creative, digital and media, and it is an immense privilege to be part of this team. I look forward to working with the many creative brands and inspiring leaders in the WPP family and share their stories.”
Says Backhouse: “I’m thrilled to be joining WPP AUNZ. I was drawn to the company’s commitment to creativity, the many innovative brands and talented individuals within it, and its vision for the future. I can’t wait get to know everyone better in my new role.”
Fidler and Backhouse begin their roles on Monday May 31.