Workwear Group has announced the appointment of creative agency, Paper Stone Scissors, as its creative partner across both Hard Yakka and King Gee brands.
The appointment follows a recent competitive agency tender.
Paper Stone Scissors will be responsible for the strategic and creative development and production of all brand communications.
Paper Stone Scissors have a strong history of working with Australian and international retail and lifestyle brands.
Says Andrew Majzner, creative director and co-founder, Paper Stone Scissors: “We are thrilled to be appointed to work with the team at Workwear Group on every aspect of these two brands. Both Hard Yakka and King Gee are a true reflection of the everyday Australian and we’re excited be partnered on this journey with them.”
Says John Ripani, head of industrial merchandise, Workwear Group: “After meeting with several different agencies, the team’s decision was unanimous – Paper Stone Scissors was everyone’s pick. They were able impress our team and demonstrate a real understanding of our industry and the consumer. We’re looking forward to an exciting partnership ahead.”