Woolworths launches new campaign featuring Samantha Jade via Leo Burnett, Sydney
Woolworths has launched its latest campaign via Leo Burnett Sydney, featuring Aussie singer Samantha Jade.
The campaign, directed by Craig Rasmus, ran for the first time last night during the Men’s Australian Open final.
TVC Creative Director – Scott Hignett
Director – Craig Rasmus
Producer – Rita Gagliardi
Ballkids Video Creative Director/Director – Joe Vantrump
Group Account Director – Suzie Baker
Senior Account Director – Sofia Hlinkovsky
Chief Marketing Officer – Tony Phillips
Head of Campaign Management – Karen Madden
Campaign Manager – Amanda Burwood
Creative Agency – Leo Burnett, Sydney
Media Agency – Carat
32 Comments
http://imgur.com/Xcl86nP
Absolute worst thing on TV
http://img.pandawhale.com/post-39384-Russell-Crowe-staring-gif-Imgu-Q5ye.gif
Looks like it was done on the cheap cheap.
that tennis one might just be the worst ad ever made.
http://imgur.com/xBBNl64
Just when you thought they couldn’t make more of a mess of their brand, they go and prove you wrong.
http://www.reactiongifs.com/wp-content/uploads/2013/10/hobbitWTF.gif
Really really crap and the end of SJ’s career!
I’m not angry, I’m just disappointed.
Some true things:
Leos, you agreed to make this.
Woolworths wouldn’t give you a real budget and you didn’t fight for more. At least demand to make a piece of shit look good.
You’ve lowered the calibre of work and budget expectations for an entire nation.
You’ve lowered the reputation of your agency and lost the respect of your peers.
And why? For money.
Consider why you set out to do this.
A genuinely low point for both agency and client
We’re all accustomed to big brands producing garbage, but when an agency loses sight of its values (people, product and profit in that order) it’s never pretty.
Lost for words
And I thought it was impossible to make the Coles ‘Down, Down’ work look good.
And which studio produced this gem?
Let me guess, rhymes with CrapDu
God help everyone involved in this hunk of shit. Agency, client, director.
I’ve always been a little in love with Samantha, but she’s going to have to work very hard to get into my good books after this one!
I vomit blood when I see this on TV.
it’s supposed to be funny right?
I wouldn’t want that on my resume if I ever wanted another job.
Was the idea because she reminds people of Kylie Minogue (the singing budgie)? …..
so had her on with little birds.
Craig. Your reel was great and i think the Feds was a great home for you.
This ad is so bad that when it came on tv the other night, I plucked my eyeballs from my head with a spoon.
Now I keep walking into stuff and I had to use SIRI to write this full stop submit
http://imgur.com/Z85ZUjV
I like it. two thumbs up.
I..Can’t even.
Aaargh me hearties. Seems ye may all have ye information wrong. Might want to check who made what!? Could it be that you’re trying to hit two targets with the one cannonball? Check ye charts afore firing off.
Channel 7 made a dogs breakfast with that tennis spot. Not Craig Rasmus. They gotta get these write ups accurate. It can seriously damage careers of talented people.
http://gph.is/14YVh8g
@Andy Murray …what words would your wife use for this ad?
All these comments are from the same place.
You ALL know that this is good retail work that has worked its ass off.
Listen to your Mums “if you can’t say anything nice…”
xxx
I’ve just seen at sneak peak of Leo’s latest Woolworths campaign
https://www.youtube.com/watch?v=w5YRZgo3W28