Wolf Blass soars back onto Aussie screens in newly adapted ‘Reflections’ campaign
Australian winery Wolf Blass, will be back on TV screens tonight with an advertising campaign valued in excess of $4 million across free to air, catch up, subscription TV and digital with approximately 2,000 spots running over September and October.
The ‘Reflections’ campaign, originally by Ogilvy, adapted by DDB Melbourne, will see a return of the iconic Wolf Blass music and famous Wolf Blass eagle highlighting the brands international award winning status as ‘International Winemaker of the Year’.
Lisa Saunders, Treasury Wine Estates marketing director – Australia and New Zealand, is thrilled to see Wolf Blass back on TV in Australia in line with the 2014 Luxury Release and 80th birthday of founder, Wolfgang Blass.
Says Saunders: “Wolf Blass is acclaimed for its history of producing award winning wines of quality, character and consistency.
“Wolf Blass is one of Australia’s most loved brand and the ‘Reflections’ campaign is designed to reassert our leadership in the Australian market.
“Given Wolf Blass’ broad appeal, ‘Reflections’ is intended to have maximum reach and impact. We know it will resonate strongly with our consumers, particularly with the return of the famous Wolf Blass score.”
This year, Wolf Blass founder, Wolfgang Blass AM turned 80 with the winery celebrating this milestone by releasing a limited edition commemorative wine ‘The Master’ as part of the 2014 Luxury Collection.
2 Comments
Good wine, crap ad.
When I first saw this I honestly thought it was for motor oil as the wine pour looks to have the same viscosity