W+K reveals phase two of ‘Booking Right’ campaign for Booking.com – breaking soon in OZ
Global accommodation site Booking.com has revealed four new films as part of its recent integrated brand campaign ‘Booking Right’ via agency Wieden+Kennedy, Amsterdam.
Celebrating the power of how a perfectly chosen accommodation can make anyone feel like a Booking Hero, the four 30-second TVCs see a man abandoning the shackles of city life, losing fans enjoying losing, a jet-lagged business nomad coming back to life and kids surrendering technology in favor of old-fashioned fun. Life can be like that when you get accommodation booking right with Booking.com.
The four spots – Farewell, For the Fans, Jet Lag and Log Cabin – are part of the Booking Right campaign that launched in February with the campaign’s 60-second TVC Booking Hero.
The campaign has an Australian connection in that the co-ECD of W+K Amsterdam is Eric Quennoy and co-creative director is Genevieve Hoey, both Aussie expats.
The spots are live across the U.S. now and will be rolling out in the coming weeks in Australia, Canada, the United Kingdom and Germany.
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Director: Genevieve Hoey & Sean Condon
Art Director: Victor Monclus
Interactive Art Director: Mathieu Garnier
Copywriters: Will Lowe, Scott Smith
Head of Content: Joe Togneri
Executive Producer: Tony Stearns
Broadcast Production Assistant: Eleni Karathanasi
Director of Interactive Production: Kelsie Van Deman
Interactive Copywriter: Jake Barnes
Interactive Art director: Jeffrey Lam
Planner: Emma Wiseman
Comms Planner: Josh Chang
Group Account Director: Jordi Pont
Account Director: Aitziber Izurrategui
Account Manager: Caroline Melody Meyer
Retoucher: Dario Fusnecher
Studio Artist: Noa Redero
Project Manager: Stacey Prudden
Business Affairs: Michael Graves
PRODUCTION COMPANY: MJZ
Director: Dante Ariola
Director of Photography: Benoît Delhomme
Producer: Natalie Hill
Executive Producer: Debbie Turner
EDITORIAL: PEEPSHOW
Editor: Andrea MacArthur
Executive Producer: Jason Kremer
POST PRODUCTION / VFX: GLASSWORKS AMSTERDAM
Managing Director: Olivier Klonhammer
Senior Producers: Anya Kruzmetra, Christian Downes
Lead Flame: Morten Vinther
Flame: Kyle Obley, Urs Furrer
Nuke: Jos Wabeke
AFX: Ben Stoner
GRADE: COMPANY 3 LA / GLASSWORKS AMSTERDAM
Colorist: Stefan Sonnenfeld (Company 3)
Colorist: Scott Harris (Glassworks)
AUDIO POST: WAVE STUDIOS AMSTERDAM
Sound Designer/Mixer: Alex Nicholls-Lee
MUSIC: Original Music:
MUTATO MUZIKA (Booking Hero, For The Fans)
Licensed tracks used for Log Cabin, Farewell, Jetlag
PHOTOGRAPHY: Neil Massey
BOOKING.COM
Chief Marketing Officer: Paul Hennessy
Head of Brand: Manuel Douchez
Global Brand Communications Director: Andrew Smith
Brand Specialist: Robert Schreuders
Media Planning Director: Anoeska van Leeuwen
Media Planner: Kelly Lee
Head of Social Media: Julian Poole
Social Media Coordinator: Beulah Devaney
3 Comments
What started off brilliantly has now evolved into something that is just, well, unfunny and flat. Too bad. They could be so much better.
Nice. Congrats guys.
Love the smartphone insight. Think everyone can relate to that feeling on a holiday.