Wise launches global ‘Your Money Anywhere’ campaign in Australia via BigSmall, London

Global technology company Wise is unveiling a new brand line and creative campaign in Australia this month. The new campaign – using the brand line ‘Your Money Anywhere’ – was devised by London-based agency BigSmall.

Says Cian Weeresinghe, chief marketing officer, Wise: “Sending money across borders should be as easy as sending an email. Yet too often it’s an expensive, burdensome and frustrating experience. Wise has a vision of a world in which money has no borders – in which it moves instantly, conveniently, transparently and, eventually, for free. It’s a world in which you can move and manage your money freely, a world in which it’s Your Money Anywhere.”

Wise is a global technology company, building the best way to move and manage the world’s money. As of the last financial year, Wise has more than 10 million customers worldwide. It is one of the world’s fastest growing, profitable tech companies and is listed on the London Stock Exchange.

The new TV, digital and OOH campaign introduces the ‘Your Money Anywhere’ idea and stars Tina, who is called upon by her son to send Euros overseas.

A voiceover explains “with Wise, Tina can spend and send money in other currencies,” before adding “Tina’s gone…INTERNATIONAL!” Viewers then see Tina ‘going international’ as she stars in a Bollywood movie, pummels a mascot in Japan and whips up the crowd at a Brazilian party.

As she moves through the scenes, viewers see Tina celebrating in Indian Rupees, Japanese Yen, Brazilian Real and many more of the currencies she’s able to use via the Wise app. The ad concludes with Tina back at home, hitting Send to forward the Euros to her son.

The campaign was shot by Kinopravda’s Luka Kostil through production company Caviar.

Says Matt Edwards, partner at BigSmall: “When companies of Wise’s stature choose us from a crowded agency marketplace, it’s a great endorsement of our differentiated model. We hope Tina encourages many more millions of people to go international with Wise.”

Client: Wise
Chief Marketing Officer: Cian Weeresinghe
Director of Brand & Creative: Iona Carter
Head of Creative: Charlie De Grussa
Senior Brand & Creative Designer: Jara Velasco Canning
Copy Lead: Barry Lattimore-Quinn

Creative Agency: BigSmall
Strategy Partner: Ben Cleaver
Creative Partner: Tom Evans
Managing Partner: Matt Edwards
Creative Director: Will Flack
Agency Producer: Tracy Macassey
Designer: Jonty Harbinson

Production Company: Caviar
Director: Kinopravda
Executive Producer: Nisha Mullea
Producer: Sarah Mavity
Director of Photography: Gabor Garai
Set Designer: Tamás Tamási
Wardrobe Stylist: Marcsi Glaser
Hair & Make-up: Nóra Belovai
Tina: Naoko Sato
Edit: Stitch
Editor: Flaura Atkinson
Post: No. 8. Music: Ninja Tune
Sound: No. 8.
Stills Photography: Andi Galdi Vinko