Whyalla Secondary College launches new brand identity via KWP!

Whyalla Secondary College launches new brand identity via KWP!

KWP! has today revealed a visual identity designed to capture the hearts and minds of Whyalla’s students, teachers, and community for the new state-of-the-art, Whyalla Secondary College due to open in 2022.


A new $100 million facility will bring together three existing schools to accommodate 1,500 students and will generate over 1,200 new jobs. The school will also be the first in South Australia to deliver ATRiUm learning – a personalised curriculum that aims to ensure every student reaches their full potential.

Says Trish Richman, principal of Whyalla Secondary College: “KWP! has created a pioneering brand identity that represents what a school can and should look like in the 21st Century, while also resonating with our staff, students and the community.”

The dynamic new brand is underpinned by a pedagogical approach says KWP! group creative director Joshua Fanning: “We merged the five streams of learning from the ATRiUM approach with an uplifting motif, a contemporary typeface and a sophisticated colour scheme.

“We wanted children (and teachers) to turn up each day at this state-of-the-art facility, see themselves in a new light, feel proud to wear their uniform and be inspired by the possibilities of their future pathways.

“It’s been such a privilege to be involved in forming a school’s identity. We definitely had a view to the future with this project and aimed to create something we felt was both contemporary and resilient.

“The result is a contemporary, yet timeless brand mark and type treatment that calls on classic motifs such as two open books that form a W for Whyalla. The brand’s contemporary colour palette adds authenticity to this modern take on a school crest, connecting Whyalla Secondary College’s futuristic facility with its beautiful location – where the land and sea meet in harmony.”

The College will open in 2022, adorning its new identity that includes the school motto and tagline, brand logo, colour palette, typography and a style guide featuring the brand story and positioning statement.

Josh Fanning, Group Creative Director
Brett Jacobs, Head of Creative Services
Kelly Walsh, Graphic Design
Hollie Doran, Client Engagement Director
Callum Parr, Client Engagement Manager

Department for Education
Thaao Wolf, Communications Lead (P&C, ICT and Infrastructure)
Anne-Marie Packer, Communications Lead (Schools and Learning)
Sabrina De Rosa, Project Manager, Implementation New Schools
Lee Sansom, Assistant Director, New Schools Project

Whyalla Secondary College
Trish Richman, Principal
Christina Scardelis, Deputy Principal
Mandy Quinn, Business Leader
Kylie Morris, Executive Assistant to Principal