Westinghouse launches new laundry range with new ‘Now You Can’ campaign via Connecting Plots

May 18 2022, 10:36 am | BY Ricki Green | No Comments

Westinghouse, part of Electrolux Group, has launched a new campaign via Connecting Plots, to drive awareness around the brand’s official entry into laundry appliances after a 10 year hiatus.

 

With over 60 years of innovation behind them, Westinghouse is now offering a sophisticated and beautifully designed laundry range that brings to market innovative features for Westinghouse consumers.

Says Christina Kumcevski, acting marketing manager, Electrolux Group: “Laundry provides Westinghouse an opportunity to drive significant growth, leveraging the success of our recent kitchen campaign. Westinghouse has always been about making daily family life a little easier through innovation (in the kitchen), now that innovation can extend into the laundry, a room in our homes we’d all like to spend less time inside.”

Says Dave Jansen, co-founder, Connecting Plots: “Creative in the whitegoods category is bland, always focused on features. Our creative for Westinghouse keeps the message simple and drives home the relevance for the audience by showing how the innovation lets them focus on the things they love in life, not chores. Pushing the visual language into something more stylised helps to stand apart from our competitors and create long term brand impact.”


Westinghouse launches new laundry range with new ‘Now You Can’ campaign via Connecting Plots Westinghouse launches new laundry range with new ‘Now You Can’ campaign via Connecting Plots Westinghouse launches new laundry range with new ‘Now You Can’ campaign via Connecting Plots

Client: Electrolux Group – Westinghouse
Marketing Director: Christina Kumcevski
360 Marketing Manager: Lia Kostopoulos
Brand Manager: Ryan Williams

Agency: Connecting Plots
Co-Founder/CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Strategy Director: Tim Collier
Client Partner: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Lisa Jackson
Design Director: Joe Davies-Griffith
Senior Designer: Kubi Vasak
Senior Motion Graphic Designers: Victor Rodriguez & Alfredo Charris
Integrated Producer: Chelline Nel

Production Company: Infinity Squared
Director: Cybele Malinowski
Managing Director/EP: Erin McBean
Producer: Henry Richardson
Production Manager: Katie Dorman
DOP: Peter Eastgate
Art Director: David McKay
Wardrobe Stylist: Monique Moynihan
Editor: Scott Walmsley
Colourist: Marcus Timpson
Casting: Stevie Ray – McGregor Casting
Media Agency: PHD