Westfield shares a behind-the-scenes look at the magic of Christmas in latest campaign via Sibling


Scentre Group has released its official Christmas campaign, ‘The Night (way) before Christmas’, as the countdown to the festive season and Santa’s arrival next week, begins.


Scentre Group will launch the Christmas 2020 through Sibling Agency, the full-service agency offering established by WPP AUNZ dedicated to the Westfield brand.

Coming to the end of what has been a difficult year for many, the campaign acts as a reminder for customers that the magic of Christmas will come to life at Westfield Living Centres across Australia and New Zealand this year.

Says Phil McAveety, director, customer experience, Scentre Group: “We feel encouraged by the growth in consumer confidence as we adapt to a COVID-safe normal and are gearing up for a safe, easy and festive Christmas this year.

“Our customers are telling us Christmas will take on even greater importance, and we are looking forward to making Christmas magical at Westfield with every visit, from our Christmas campaign, our centre experience to our expansive retail offer.

“Westfield is the first-choice, one-stop-shop destination for Christmas and we’re pleased to support our retailers at this critical trading period.”

Revealing the secrets behind the magic, the video provides a taste of all that goes into making Christmas happen at Westfield. This year alone, over 2,000 Christmas elves are spending over 1,000 hours installing Christmas decorations in the darkness of night across 42 Westfield Living Centres.

Westfield shares a behind-the-scenes look at the magic of Christmas in latest campaign via Sibling

The integrated campaign will launch across 42 Westfield centres in Australia and New Zealand as well as earned, owned and paid channels, including:
● TV advertisements will feature across all major metro & several regional networks across both Australia and NZ
● Broadcaster VOD will extend the reach of the campaign in Australia
● Radio will be used to promote services and opening hours closer to Christmas
● Broadcast across the Westfield SmartScreens & SuperScreen network – over 1,500 screens
● Digital buy across YouTube, Mobile Display and Facebook
● PR and social

Client: Scentre Group
Head of Content and Programming: Bronwyn Cooper
Group Manager, Content: Ros Lil
Brand Experience Manager, Content: Dani Rivett

Creative Agency: Sibling
Managing Partner: Sarah Hazen
Executive Creative Director: Penny Buck
Head of Production: Elissa Maine
Associate Creative Director: Libby Young
Senior Copywriter: Sean Corcoran
Strategy Director: Laura McRae
Account Director: Heidi Verlaan
Media Director: Agnes Gudz
Head of Studio: Grant Hendren

Production Company: Photoplay Films
Director: Lance Kelleher
Producer: Emma Thompson
DOP: Jack Saltmiras
Offline Editor: Rohan Zerna
Online/Grade: White Chocolate
Colourist: Ben Eagleton
Music Composition and Sound Design: Otis Studios
Media: Ikon Communications