Westfield celebrates the magic of believing in Christmas in new campaign via whiteGREY


Westfield has launched its Christmas 2023 campaign ‘The Magic of Believing’ created by whiteGREY. Celebrating the spirit of the season where magic takes centre stage; ’The Magic of Believing’ tells the story of 86-year-old Arthur who still believes in Santa, and his Grandson who goes to great lengths to protect his Grandad’s unwavering belief.


Showcasing Westfield as the destination for the festive season, Arthur and his family visit their local centre to sit for a much-loved photo with Santa. More than just presents under the tree, twinkling lights, and delicious feasts – ‘The Magic of Believing’ shares the joy of that time of year when belief in the extraordinary transcends the every day.

Says Amy Copley, head of brand and content, Scentre Group: “It should come as no surprise that Christmas is our favourite time of year at Westfield. This year’s festive campaign, ‘The Magic of Believing’, reminds us of the power of coming together at Christmas, and gives us a glimpse of believing in magic at any age. We can’t wait for the festivities to kick off in our centres and we hope this campaign acts as a heartwarming reminder that you’re never too old to believe.”

Says Chad Mackenzie, group chief creative officer, whiteGREY: “There’s something about Christmas at Westfield that really brings the magic of the season to life. This campaign celebrates Westfield’s role through a heartwarming story of Granddad and Grandson protecting magic for each other. A beautiful reminder of how the season brings us together.”

The campaign will appear in-market via a comprehensive paid media approach, supporting both brand messaging and tactical CTA’s. YouTube, BVOD and cinema brand campaigns will be supported with tactically positioned out of home, alongside Pinterest and audio placements. On owned channels, ‘The Magic of Believing’ leverages the full power of the Westfield ecosystem, running in-centre across SmartScreens, and on web, social, and digital channels.

Creative Agency: whiteGREY
Chief Executive Officer: Lee Simpson
Group Chief Creative Officer: Chad Mackenzie
General Manager: Justine Leong
Creative Director: Ronojoy Ghosh
Senior Creative: Kieran Adams
Strategy Director: Maya Mausli
Strategist: Enid Sung
Head Of Production: Colin Tuohy
Senior Producer: Cathryn Cooper
Managing Partner: Olivia Kaufman
Group Account Director: Jayne Driver
Account Director: Tracy Trieu
Account Manager: Kate Crowley
Head of Studio: Grant Hendren

Production Company: Brilliant Films
Director: Luke Shanahan
Executive Producer: Stephanie Ceccaldi
DOP: Shelley Farthing-Dawe
Casting: Peta Einberg
Postproduction: The Editors
Post Producer: Adrian Konarski
Editor: Stu Morley
Colourist: Ben Eagleton
Online: Stuart Cadzow

Photography: Photoplay
Photographer: Nick Bowers
Producer: Ross Colebatch

Sound Design and Mix: Massive Music
Music Supervision: Level Two Music
Track: Ray Smith ‘Jolly Old Saint Nicholas’

Media: Essence Mediacom
Client Partner: Dan Morgan
Group Client Director: Beth Adams
Account Manager: Rachel Seage
Account Exec: Arviella Gunadi
Investment Exec: Nicola Cadman
Digital Director: Beiai Torres
Planning Director: Kirsty Heywood

PR: Pulse, part of Ogilvy PR

Scentre Group:
Head of Marketing – Brand and Content: Amy Copley
Group Marketing Manager – Campaigns and Content: Kristi Grose
Marketing Manager – Campaigns and Content: Tahlia Irving
Marketing Executive – Campaigns and Content: Xanthe Collier
Group Marketing Manager – Programming: Fi Clark
Snr Marketing Manager – Programming: Erika De Padua
Marketing Executive – Programming: Bella Dona