Westfield brings on the magic of Christmas in newly launched festive campaign via Sibling


Sibling has created a new campaign video for Westfield in support of its 2021 Christmas campaign, ‘Bring on the Magic,’ inviting customers across Australia and New Zealand to celebrate the festive experience on offer at Westfield Living Centres.


The 30-second spot, created by Sibling and directed by James Chappell at Playtime / Photoplay, teases Santa’s imminent arrival to 42 Westfield Living Centres across Australia and New Zealand, with a carpark painter undertaking a special rooftop project.

Says Penny Buck, executive creative director, Sibling: “There’s no doubt that after another tough year, we’re all more than ready for a bit of merry. With this year’s campaign, we wanted to funnel that feeling into some fancy footwork and create a spot with pure and simple joy at its heart. And with the big man touching down at Westfield, we’re bringing a whole new meaning to painting the town red.”

Says Oliver Lawrance, executive producer, Photoplay: “We are pleased to partner with Sibling and Scentre Group on a film that is an invitation to the holiday season and the man of the hour himself.”

The campaign will run on BVOD, YouTube, Facebook, Instagram and Spotify.

Client: Westfield
Group Brand Experience Manager – Content & Operations: Amy Copley
Senior Brand Experience Manager: Kristi Grose
Brand Experience Manager: Lauren Cain
Brand Experience Executive: Annabelle Beirne

Agency: Sibling
Managing Partner: Heidi Verlaan
ECD: Penny Buck
Associate Creative Director: Libby young
Senior Copywriter: Sean Corcoran
Strategy Director: Laura McRae
Executive Producer: Elissa Maine
Senior Producer: Claire McDonald
Senior Account Director: Surungi Hohol
Senior Account Manager: Kieran Waugh
Media Director: Agnes Gudz
Head of Studio: Grant Hendren

Production Company: Photoplay / Playtime
Director: James Chappell
Executive Producer: Oliver Lawrance
Producer: Emma Thompson
DOP: Jack Saltmiras
Offline Editor: Lily Davis @The Editors
Online & VFX: White Chocolate
Colourist: Billy Wychgel
Music Composition and Sound Design: Sonar Music
Media: AKQA