Marketforce Digital, Perth launches raunchy ‘Mrs Mac’s Crusty Challenge’ via web film and posters
In what is believed to be a world first, one hundred money (and pie hungry) contestants will battle it out to see who can stay online the longest and win Ten Grand.
The competition is being promoted via a rather watchable web film shot by Gobstopper’s Perry Westwood and a series of eye-catching posters featuring some well seasoned eye candy.
The online competition is a digital version of the classic hot hand promotions where the last person left standing with their hand on the car wins the wheels. The Crusty contestants will log on to the competition site via webcam and be issued a series of challenges over the duration of the comp.
The rules are simple: Leave the camera’s field of vision (apart from the allocated toilet breaks) and you’re out. Fail to complete a challenge and you’re out. He or she who’s left standing is crowned the Crusty Challenge champ and will stumble away ten grand richer.
Client: Mrs Mac’s.
Agency: Marketforce Digital, Perth
ECD Andrew Tinning.
Creatives: Andrew Tinning, Murray Laird, Guy Howlet, Steve Lorimer, Nathan Teoh.
Agency producer: Catalina Clema.
Retoucher: Madeleine de Pierres
Head of Digital: Nigel Fisher.
Digital Account Manager: Stephen Macfarlane.
Digital Designer: Claeton Metaxas.
Digital Project Manager: Peter Szauer.
Director: Perry Westwood.
Producer: Toby Towel.
Production Company: Gobstoppers
32 Comments
Sweet twist.
So wrong. I don’t want a nasty surprise when i bite into my pie.
Nice work, Perth – This made me laugh
fap fap fap fap fap fap ffffffuufuuufuufufufufuufufufufufufufuuuuuuccccckkkckckckck!!!!
niiiiiiiiiice tv-ness
Love it.
looks pretty similar to this UK ad for a football blog:
http://www.youtube.com/watch?v=GY422-LgzO0
“Shakin’ it over here, Boss!”
.
Genius.
Some decent T&A in the ad break
Long enough for a quick tug too.
Must remember to hold up skin mag over granny reveal though….
Nigel Fisher you dirty bugger! haha
The horror, but funny.
This is just an idea based on the VW Hands concept that won at Cannes in 2009
http://referanser.apt.no/volkswagen/handson/showcast/
What’s the acronym for a Granny I’d Love To…
Love the cactus.
7.42 both are based on the old hot hand.VW is literal and what you’d expect.However i’ve never seen it done like this where you actually get to see the contestants live and have the ability to interact with them.
Plus the VW one is as dull as dishwater. This on the other hand is fucking funny!
great work. Will work it’s smelly socks off. Definitely will be talked about within the target market and passed around. I wish I had my name to it, which I don’t say often with aussie advertising
Well done Perry and Toby
Could Perry Westwood be the most under rated director in Australia?
I’d still tap that.
That is the most sexist piece of advertising I’ve seen in a long time. I started out thinking, ‘whoo hoo’ nice ass, and ended up feeling like I was part of something awful.
It’s an object lesson in objectification. Woman as product, lean meat, who cares about the face.
The ‘stay on line competition’ is a nice (if wholly unrelated) idea.
Shocking stuff.
9.53. Yep, I’d certainly rate him as on of the best for sure. The work he and Toby have done for us is impecabble.
I’m embarrassed as a dude for the industry after seeing this spot.
Comparing a woman to ‘lean meat’ – man. I was enjoying it right up until that line.
But it’d be alright if it was for Diet Coke, and men instead of women, wouldn’t it?
Don’t hear too many people bitching about that awful Philly cheese ad where the old chick slaps her toyboy on the arse. Reverse the sexes on that one, and see how far you get.
There’s nothing sexist about leveraging someone’s attractiveness. It’s only sexist if the option to do is only open to one sex.
Women are as much into blatant sexualisation as much as men are now. It’s a pretty sad indictment on our society, but it’s a fact.
1.10 harden up princess 🙂
9.53 Shut up Perry.
4.50 very funny 🙂
Brilliant. But next time I buy a Mrs Macs I might discard the crust and just wrap my mouth around the lean meat..
Brilliant. But next time I indulge myself with a Mrs Macs I will discard the crust and just wrap my tongue around the lean meat.
Hopefully they have had the sense to release a Mutton-dressed-as-lamb pie filling to tie into this
3:42 – what century are you from?
Oh.. Perth… sorry. My mistake.
In Melbourne only Muslim cleric’s compare women to cuts of meat.
My Dad just emailed me the video – congrats Marketforce you’ve gone viral. Looking forward to seeing how this plays out and what sort of earned media it generates!