Weatherman Tim Bailey fronts International Towers’ new TVC via Collins & Partners

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International Towers at Sydney’s Barangaroo has launched a new TVC via Collins & Partners.


International Towers tasked Collins & Partners with creating a campaign that would persuade its corporate tenants to head back to the office.

Says Simon Collins, founder and creative director, Collins & Partners: “But the script we developed didn’t just apply to one CBD zone in Sydney: ‘Be part of the Great Australian Comeback’ is a rallying cry for the whole nation. And weatherman Tim Bailey, who hadn’t been seen on our TV screens for a couple of years and is due for a bit of a comeback himself, was the perfect presenter.”

Client: International Towers
Agency: Collins & Partners
Writer: Simon Collins
Production Company: Lightracer
Producer: Steve Lund
Director: Danny Tait