International Towers at Sydney’s Barangaroo has launched a new TVC via Collins & Partners.
International Towers tasked Collins & Partners with creating a campaign that would persuade its corporate tenants to head back to the office.
Says Simon Collins, founder and creative director, Collins & Partners: “But the script we developed didn’t just apply to one CBD zone in Sydney: ‘Be part of the Great Australian Comeback’ is a rallying cry for the whole nation. And weatherman Tim Bailey, who hadn’t been seen on our TV screens for a couple of years and is due for a bit of a comeback himself, was the perfect presenter.”
Client: International Towers
Agency: Collins & Partners
Writer: Simon Collins
Production Company: Lightracer
Producer: Steve Lund
Director: Danny Tait