Water Corporation launches new ‘Water Colours the West’ campaign via The Brand Agency

Water Corporation has unveiled its new education campaign, ‘Water Colours the West’, developed in collaboration with The Brand Agency, Perth. This initiative addresses the critical need for Western Australians to understand and appreciate the value of water and the vital role it plays in enabling our state’s future.

While major infrastructure projects and climate-resilient water sources remain essential, the campaign emphasises that long-term water security depends on all of us. As Western Australia continues to grow, and climate change permanently reduces traditional rainfall, careful planning and investment alone cannot remove supply limits – requiring a shared commitment across households, industry, and government.

Serving as the foundational platform for Water Corporation’s multi-tiered communications strategy, ‘Water Colours the West’ establishes the rationale for future water decisions by articulating the value of water to the economy, liveability, environment, detailing current system pressures, and showcasing Water Corporation’s network upgrades before seamlessly connecting into social license and tactical behaviour change initiatives.

The creative approach utilises a visual device termed “Watercolour Storytelling” to deliver complex messaging in a clear, calm, and engaging way. Monochrome, black-and-white scenes of everyday West Australian life – from native residential gardens and construction sites to regional canola fields – bloom into vivid colour as pipes connect and water flows, visually demonstrating that water brings life, vibrancy, and prosperity to the state.

Says Stephen Hansen, Associate Creative Director, The Brand Agency: “This is an important message, beautifully delivered. The watercolour device manages to honour the importance of the message as well as celebrate the natural beauty of our state. The team have executed it wonderfully.”

Says Lisa Westcott, Team Lead, Brand & Campaigns, Water Corporation: “Water is behind almost every aspect of life in Western Australia, yet its value can often go unseen. ‘Water Colours the West’ brings that story to life, helping build understanding of both the opportunities water creates and the challenges we face in securing it for future generation”

Says Sophie Fielding, Senior Account Director, The Brand Agency: “This campaign sits above tactical behaviour change; it’s about establishing the ‘why’. By demonstrating the value of water alongside the realities of supply constraints, we are creating a golden thread and brand foundation that will support community understanding and future water action for years to come.”

The campaign launched across TV, OLV and OOH from September 28th.

Client: Water Corporation
Peta Maddock, Head of Customer Experience
Richard Quance, Manager – Marketing & Digital
Lisa Wescott, Team Leader – Marketing Strategy, Brand & Campaigns
Suzanne Beecroft – Brand Lead
Madeleine Hodgson – Marketing Coordinator

Agency: The Brand Agency, Perth
Creative Director: Steve Straw
Associate Creative Director: Stephen Hansen
Copywriter: Brendan Marshall
Art Director: Kiara Mcllroy
Design: Dan Agostino, Emma Denner
Strategy: Mary Parbery
Account Management: Evan Murie, Sophie Fielding, Sara Cunningham
Media: Ang Naaykens, Darren Friel, Luke Marsala, Ciana Roche, Ryan Widjaja
Agency Producer: Rozanne Fretz
Artwork: Julian Farnan, Nicola Commons, Paul Connelly

Production: Supaflr, Perth
Director – Armand De Saint-Salvy
Executive Producer – Hollie Gibson-Lack
Production Manager – Shauna Murphy
Production Runner – Jayden Bandy
1st AD – Mark Boskell
1st AC – Matthew Maurice Cardiff
2nd AC – Fletcher Garnder
Gaffer – Dan Spriggs
LX Assistant – Mason Smit
Key Grip – Blade Chenoweth
Best Boy – Zac Walker
HMU – Kate Farmer
Wardrobe – Texx Montana
Wardrobe Trainee – Cate Hawkes
Art Department – Tegan Weir
Art Assist – Lisette McAllister
Art Assist – Bump Out – Jac Williams
Location Manager – Crystal McCallum
Nurse – Jodie Sosa
Gear House – Cinemachine
Crew Agency – West Coast Crew
Photographer – Simon Westlake

Post Production
Editor – James Hawkes, The Office of John Cheese
3D Animation / VFX Lead – Rick Grigsby, Last Pixel
Sound – Fable

Talent
Casting – Carpenter Casting
Mum – Kylie Jovanou
Dad – Adam Jovanou
Daughter – Gracie Jovanou
Construction Worker / Site Foreman – Lawrence Murphy
Farmer – Ronald Cameron Arthurs
Pipeline Worker – Elise

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