Allergan set to refresh the eye care market with new campaign for Refresh eye drops via Ward6


Campaign Brief 69.pngWard6, Sydney has launched a campaign for the Refresh range of eye drops, including a TVC.


The idea focuses on the thought that in a lifetime your eyes see over 25 billion images, but there are some things you just don’t want to see.

Says Ward6 creative director Hugh Fitzhardinge: “This is the first time the Refresh brand has been advertised for many years. We feel we have produced something that’s different and original in the category which will help position Refresh as the premium OTC eye care brand.”

Ward6 account director Daniela Rocca adds: “Allergan is a world-class company in the eye care category, and we’ve worked closely with Allergan Australia to help reinvigorate the Refresh brand, including new packaging for key products and initiatives to command an even stronger in-store presence.”


Agency: Ward6

Creative Directors: Hugh Fitzhardinge & Grant Foster

Writer: Steve Samuel

Art Director: Grant Foster

Director: Adam Taylor

Head of Planning: David Cousins

Account Director: Daniela Rocca

Client: Allergan Australia Pty Ltd

Snr Brand Manager: Kylie Liddell