Volkswagen launches new online experience for customers via Tribal, DDB and Katzion

Volkswagen customers can now configure and purchase their new vehicles from their comfort of their couches via a new website designed by Tribal, DDB and Katzion.

All new Volkswagens from the Polo city car to the Crafter commercial vehicle are included in the new online purchase process.

When the car is configured to personal requirements and the $500 deposit put down, the designated dealer makes contact within 48 hours to complete the purchase and manage delivery.

Says Jason Bradshaw, director customer experience and marketing, Volkswagen: “This enables customers freedom to purchase anytime while continuing to support our dealer network, which remains our brand’s frontline and continues to do a great job even in these unprecedented circumstances. It wouldn’t be possible without our incredible digital partners, DDB, Tribal and Katzion, who pulled it off in less than two weeks.”

Says Davy Rennie, managing director, Tribal: “Moving VW onto online ordering was a job that only the strongest partnership could manage. Between VW, Katzion and our Tribal DDB team we worked around the clock to ensure we didn’t deliver “good enough” but a brilliant customer experience that embraced the innovations of Volkswagens new OneHub design language and our learnings from recent delivery successes.”

Customers can also enter the registration of their current vehicle to receive an online trading valuation, which gives the likely value range of the vehicle subject to dealer inspection.

All new Volkswagens come with five-year factory warranty and a choice of service packs.

This month sees the release of the T-Cross, Volkswagen’s first compact SUV of this type. The T-Roc has been available for online order since January.

Go to: www.volkswagen.com.au/en/offers-products/online-ordering.html