Vodka Cruiser launches new ‘Marry Me Cruiser’ summer campaign via TBWA\Melbourne

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Vodka Cruiser launches new ‘Marry Me Cruiser’ summer campaign via TBWA\Melbourne

Ready-to-drink vodka premix brand, Vodka Cruiser, has launched its new summer campaign alongside TBWA\Melbourne, titled ‘Marry Me Cruiser’ – its biggest campaign since 2018.


Inspired by lost holidays and a lack of good times due to the pandemic, the campaign celebrates Aussies who choose to stay single this ‘hot girl summer’ defined as a summer where you and your mates are in charge of your own happiness – by giving best friends the chance to “marry” one another and win an epic Vegas-style wedding.

Cruiser fans will be able to enter via Instagram simply by telling Vodka Cruiser why they should be married to their BFF this summer, followed by the hashtag #MarryMeCruiser.

Says Michael O’Donoghue, brand manager, Vodka Cruiser: “The campaign feels like it couldn’t come at a more perfect time. A lot of Aussies have spent the last two years in and out of lockdowns and we all certainly deserve a summer of fun – what better way to do this than with your closest friends.

“On top of that, it’s an initiative that really captures what Cruiser is all about. We’re a brand that celebrates fun, flavour & colour and we can’t wait to show you all how incredible this wedding is going to be.”

While the marriage won’t technically be legal, it will be hosted by the creators of the Two Broke Chicks podcast, Sally McMullen and Alex Hourigan – two best friends navigating their way through their late-twenties – to MC the ceremony and afterparty.

Says Matt Stoddart, group creative director at TBWA\Melbourne: “Besties have been celebrating their friendship with Cruisers for nearly 21 years, so this campaign is going to take that celebration to another level in a way that only Cruiser could.”

The new integrated campaign, created by TBWA\Melbourne, launches across PR, with social led by CUB marketing communications agency, CUBHOUSE, and media led by PHD.

Winners of the wedding (25+ years) will receive an all expenses paid ‘ceremony’ in Melbourne, reception, flights and accommodation for the two besties and four friends. Runners-up (18+ years) will receive a case of Cruisers or Cruiser merch packs.

For more information on the campaign visit For more information on Vodka Cruiser, visit

Carlton & United Breweries Premium Beverages
GM CUB Premium Beverages at Carlton & United Breweries: Michael Ritoli
Head of Portfolio, RTDs & Spirits: Ben Eyles
Brand Manager: Michael O’Donoghue
Assistant Brand Manager: Jacob Gyzen
Project Lead: Nathalia Chua
Consumer Insights Manager: Johanna Isaacs
Senior Manager Media & Digital: Christie McGuire
Digital Planner: Sophie Baker

CUB Marketing Communications Agency: CUBHOUSE

Creative Agency: TBWA\Melbourne

Media Agency: PHD