Vodka Cruiser Cocktails launches new canned range with a degustation menu in a can ‘Cannoisseurs’ via DDB Group Melbourne
Mango and DDB Melbourne have teamed up with Vodka Cruiser and Atlas Dining hatted chef Charlie Carrington to launch the brand’s fancy-ish new range of canned cocktails by creating the ultimate paired degustation… in cans, coined ‘Cannoisseurs’.
The campaign celebrates the launch of the brand’s new range of canned Vodka Cruiser Cocktails, now available at bottle shops nationwide in flavours Passionfruit Daiquiri, Raspberry Cosmopolitan, and Lime Margarita.
The three courses of hatted chef delicacies were designed by Chef Carrington to perfectly pair with each new cocktail, creating a fancy-ish dining experience for those at the launch event, and diners at home.
The degustation cans were launched at a top-tier media event held last week at Atlas, with food reviewers and gourmands in attendance. The desserts were also available to discerning-ish Melburnians to eat at home.
For entrée, a Kingfish Ceviche with mojo verde, slivered almonds, a tangy jugo de orange, and pureed yuca was paired with Vodka Cruiser’s Passionfruit Daiquiri flavour.
The main course introduced a Mexican mouthful of smoke-infused beef and black bean reduction, with tapioca, tangy salsa, rice, and tortillas paired with Vodka Cruiser’s Lime Margarita flavour.
The meal finished with a dessert that took a fancy twist on a traditional campfire S’more – preserved raspberry was combined with rosewater marshmallow and a crumble of Dutch chocolate to be consumed alongside Vodka Cruiser’s Raspberry Cosmopolitan flavour.
Says Hayden Turner, head of marketing, Vodka Cruiser: “We loved working with DDB Group to launch our Vodka Cruiser Cocktails range and bring the Cannoisseurs campaign to life. This is our take on premium, but still fun.
“We wanted to flip traditions and do something out-of-the ordinary for this campaign, and Mango and DDB successfully celebrated the launch of our new canned cocktails by creating a juxtaposition between fine dining and canned food. We’re redefining fancy and creating a gastronomic journey of flavours to New York, Cuba, and Mexico.”
Says James Cowie, creative partner, DDB Group Melbourne: “Vodka Cruiser is an iconic Australian brand. So it was with enormous enthusiasm that we all tried to bring “fancy-ish” to life in a fun and memorable way with Cannoisseurs. What a great privilege it was to work with smart partners, every step of the way.”
Says Alex Lefley, general manager, Mango Melbourne: “We’re thrilled to be working with the Vodka Cruiser team to launch Cruiser Cocktails. Cannoisseurs is a cracking example of the work that Mango relishes – the perfect mix of robust strategy and creative excellence, grounded in earned media – it’s the integrated work we all love doing.”
For more information visit: www.vodkacruiser.com.au
Client: Vodka Cruiser – Carlton & United Breweries
PR: Mango Communications
Creative Agency: DDB Group Melbourne
National Chief Creative Officer: Stephen de Wolf
Group Executive Creative Director: Psembi Kinstan
Group Creative Partner: James Cowie
Group Creative Partner: Giles Watson
Head of Craft: Adam Hengstberger
Art Director: Phoenix Santamaria
Art Director: Olivia Daniele
Copywriter: Rory Moore
33 Comments
of desperation
Looks like an ad for fancy feast
I’m not sure if this is very appetising.
Did it better.
Nice pun, should have stayed that way. Surely there’s someone at DDB who is in charge of making sure the creatives don’t settle for first thoughts?
Looks like someone is pairing cat food with Cruisers.. my poor cat
Why Cruisers and catfood?
Just the creative team involved in getting this one out then?
It’s Cruisers. It’s dumb. It’s fun.
This feels like such a missed opportunity. No relevance to the target audience, no relevance to the brand, and lacks any appetite appeal what so ever. The product sounds like a good innovation, but this launch activity is a shambles. So sad.
love it crew, good work for cruiser
I love seeing good, fun ideas get kicked in the dick on here. It keeps me humble.
https://www.catch.com.au/product/24-x-purina-fancy-feast-royale-whitemeat-tuna-affair-with-seafood-strips-85g-6552299?sid=Fancy%20Feast&sp=17&st=7&srtrev=sj-i991zzfkg1cykbpm3ulesa.click&pid=6552299&oid=32219490
I’ve present this idea so many times of the years, albeit minus the cat food vibes.
Snubbed by royalty in 2023? Losers get shitty about it and take it out on the work. Try harder next year.
This is so bad on so many levels. I’ve actually no idea whats going on here- or how anyone will hear about it. The amount of time it would have taken to make the cans, design them, set up the event and so on just to…. do what Im not sure. It’s just sill ideas, that are not worth doing.
Surely at some point, someone would have thought this idea is as off as a tin of tuna left in the sun?
Good to see people thinking outside the square but this doesn’t look like a worthy idea to pursue.
Would love to see the return on investment.
Stank
It’s that simple. i likey
Cat food and cruisers?
Catastrophe. Catastrophic. Cataclysm.
Cat food + cruisers?
Catastrophe. Catastrophic. Cataclysm.
But well done on your purrseverance.
Don’t think Vodka Cruisers target audience care much about fine dining lol
Fucking love how silly this is. These salty comments are great too. Hatted chef meals in a can, fucking rad.
Everyone the positive comments here are from the agency make no mistake This idea is a shambles – and not in a good way
Why would you PR this first thought idea. I have no problems with Dumb Fun – but this is just Dumb.
It says a lot when you read between the lines
Like what? Eat the rich, screw award shows, get some taste? Heard it all before, and done way better than this bratty entitled public sookfest.
I agree with you, this project is bad on many levels, not to mention a whole waste of money. As a journo would say, it wouldn’t pass the pub test.
Classic Psembi!!!! Well done mate.
Made me laugh and interesting for the brand – plenty to like.
Reminds me of another Melbourne FMCG classic:
https://campaignbrief.com/cadbury-takes-stand-against-racism-with-symbol-for-all-in-new-initiative-via-ogilvy-melbourne/
The brand and the product are simply crushed here by the gross idea of canned food (which looks like cat food) being shoved in front of them. Bad on many levels, including the basics of good marketing and advertising. And no, “at least they tried something different” isn’t an argument for this one. The idea simply skinks.
Truly awful.