VML Sydney wins Silver Lion for 1001 Optometry’s “Magnif-Eye” in Cannes Health & Wellness Lions

VML Sydney has taken out a Silver Lion in the Cannes Health & Wellness Lions for 1001 Optometry’s “Magnif-Eye”, one of ten Silver Lions awarded in the category this year.

The Health & Wellness category attracted 889 entries where 31 Lions were awarded. The campaign, created in collaboration with Word of Mouth, Sydney and Burson, Sydney, used AI and smartphone camera technology to detect signs of myopia in children, simply by analysing photos uploaded through an app.

The Grand Prix in Health & Wellness was awarded to Smuggler, London and Uncommon Creative Studio, London for The Ordinary’s “The Periodic Fable”.

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