Vitality Brands appoints TRP as new agency following a competitive pitch

TRP has been appointed agency of record for Vitality Brands following a competitive pitch process. The appointment will see TRP lead strategy, creative and media across the Cancer Council branded sunscreen portfolio, spanning body and face sunscreen products, with work already underway.

The partnership reflects Vitality Brands’ ambition to continue pushing the category forward through sharp strategy, distinctive creative and smart integrated media thinking.

Vitality Brands is behind a portfolio of wellness and beauty brands across Australia and New Zealand, including being the sunscreen licensee of the Cancer Council sunscreen range.

Says Lucinda Sabo, GM of Marketing & Digital at Vitality Brands: “We’re excited to partner with TRP as we continue evolving how we connect with consumers. Their strategic thinking, creative ambition and collaborative approach made them a natural fit for the next phase of growth.”

Says Kyle Ross, Head of Strategy at TRP Agency: “We’re thrilled to be partnering with Vitality Brands and we’re excited by the opportunity to create work together that is strategically sharp, creatively distinctive and commercially effective.”

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