Visit Sunshine Coast drives spring visitation with latest ‘Sunshine Moments’ campaign

Visit Sunshine Coast (VSC) is driving spring and early summer visitation with the latest phase of its Sunshine Moments campaign, including an increased focus on the Sydney market.

Running from 27 August to 27 October, the campaign is live across Queensland, Sydney and Melbourne, with an expanded out-of-home presence putting the Sunshine Coast front and centre across Sydney’s CBD.

The Sydney media buy includes roadside billboards and placements across train and bus stations, alongside broader campaign activity across YouTube, TikTok and digital display.

A content partnership with Linkby will also see Sunshine Coast articles appear across more than 30 publishers, including 7News, Daily Mail, Gourmet Traveller, Concrete Playground, Sitchu and The Australian Women’s Weekly.

Additional evergreen Sunshine Coast content will run across Are Media’s network of brands.

VSC CEO Matt Stoeckel said the campaign was focused on giving travellers a compelling reason to book a Sunshine Coast break this spring: “Spring is a great time to visit the Sunshine Coast, and Sunshine Moments is about reminding people just how easy it is to come and enjoy everything our region has to offer. Whether it’s a beach break, getting back to nature or spending quality time together as a family, we’re showing people there are plenty of ways to find their own Sunshine Moment.

“Importantly, we’re making it easy to turn that inspiration into a holiday, with great deals from our local operators and new itineraries that take the guesswork out of planning a trip.”

Sunshine Moments is VSC’s hero destination campaign, inviting visitors to find their own Sunshine Moment on the Sunshine Coast.

This latest phase focuses on the types of breaks travellers are craving, with content centred around beach escapes, nature and family holidays.

The campaign landing page features deals from Sunshine Coast tourism operators, alongside new itineraries covering where to stay, what to do and where to eat.

Sunshine Moments is in market from 27 August to 27 October 2026.

Find your Sunshine Moment at visitsunshinecoast.com.

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