Virgin pushes its Double Data plus Data Rollover offering in a new campaign via Havas Worldwide
Virgin Mobile Australia has launched a new TVC via Havas Worldwide Australia promoting its Double Data plus Data Rollover. The spot was directed by Curious Films’ Robin Walters.
Says Nicole Bradsley, director of brand and comms, Virgin Mobile: “We’re excited to launch our new campaign promoting Double Data plus Data Rollover – an offer exclusive to Virgin Mobile. With such a compelling proposition, which again delivers on our commitment to make mobile better, we wanted a uniquely Virgin way to sing out about it.”
Says Tim Green, executive creative director, Havas Worldwide: “This idea is all about cutting through a cluttered retail landscape with our message by having some fun with something that most people already remember. We just did the Virgin Mobile Version.”
Client: Virgin Mobile Australia
Marketing Director: Nicole Bardsley
Marketing Manager: Serina Saroian
Brand Manager: Sophie Richards
Creative Agency: Havas Worldwide Australia
Creative Director: Tim Green
Head of Planning: Phil Johnston
Creative Team: Chris Johnson & Jeremy Hogg
Group Account Director: Jess Tarpey
Account Director: Marine Trede
Agency Producer: Jacqui Gillies
Production Co: Curious
Director: Robin Walters
Producer: Dan Higgins
Music: Song Zu Sydney
Music Producer: Ben Lam
Media: Mediavest
1 Comment
This is terrible for any client but for Virgin Mobile? They’ve done some of the best work in this country.
Time to find a new agency.