Virgin Money Australia launches new social campaign ‘Get Rewarded’ via SIRAP


Creative production studio SIRAP recently directed, shot, produced and edited Virgin Money Australia’s latest four-part, retro-style content series ‘Get Rewarded’.


Directed by SIRAP’s Jason Lee, the campaign consists of four vignettes shot in studio with a very stylised and thematic approach. The social campaign will roll out from November 8 across Virgin Money Australia’s TikTok, Instagram and YouTube channels.

Says Mark Hunter, chief marketing officer, BOQ Group: “Customers have told us that they want two things from a rewards program – ease of use and rewards that are aligned to their interests. This content aims to show young Australians that Virgin Money offers great rewards and perks, even on our everyday transaction Go account.”

SIRAP worked closely with the social and content in-house team at Virgin Money Australia, spearheaded by BOQ Group social and content lead Antonella Hellier.

Says Helloer: “This is the first time we’ve worked with SIRAP, and our team loved the experience. The project was a genuine collaboration between our teams, and we really valued SIRAP’s ingenuity and exceptional attention to detail. The result is a fun and engaging campaign that not only hits the brief, but also highlights Virgin Money’s unique brand attributes to younger customers.”

Says Paris Thomson, founder and creative director at SIRAP, discusses the body of work, “We were delighted to work with the team at Virgin Money Australia to create something fun and light-hearted for the local audience. The unique Virgin DNA and their target demographic meant approaching this campaign with a youthful and stylised approach over four episodic series.”

Client: Virgin Money Australia
Creative Director – Paris Thomson
Director – Jason Lee
DOP – Callum Harrison
Camera Assist – Brad Martin
Senior Producer – Lisa Hammerton
Offline Post Production: Jason Lee
Colour Grade: Sam Martin & Brad Martin
Online: Jason Lee & Sam Martin
VO Record, Audio Mix & Master – Final Sound
Art Dept – Sarah Minson

Bank of Queensland Group:
Chief Marketing Officer: Mark Hunter
Group Social and Content Lead: Antonella Hellier
Campaign Lead (Social and Content Specialist): Genevieve Brown
Head Group Creative: Stephen Thompson
Creative Lead: Mick Bakos
Head of Marketing, Virgin Money: Nick Pappas
Brand Manager, Virgin Money: Phoebe Duke