Vinnies reminds Aussies of the power of good in new national brand campaign via United Yeah


The St Vincent de Paul Society (‘Vinnies’) has today launched a national brand campaign via United Yeah, reminding people that doing good provides positive outcomes for those experiencing disadvantage.


Building on the Vinnies message of “Good Works”, the new campaign highlights a number of services and areas of support that Vinnies offers nationally, including assisting people experiencing homelessness, domestic and family violence, addiction, poverty and disadvantage.

The campaign is the first from newly appointed creative agency, United Yeah, who was added to the Vinnies roster after an agency pitch in July with the first piece of work voiced by Logie-winning actor and long-time supporter of the St Vincent de Paul Society, Noni Hazlehurst.

St Vincent de Paul Society national manager marketing, Catherine Braybon, said it had been a great experience to work with United Yeah on this important piece of work: “United Yeah’s idea encompassed what is at the core of the St Vincent de Paul Society’s good works. It’s our grassroots commitment to help people break the cycle of disadvantage and build a brighter future for themselves. Our members and volunteers and staff are on the ground, every day, doing good works, acutely aware of the hardships so many Australians are facing.”

Says James Anderson, co-founder of United Yeah: “Beyond the Vinnies Shops that everyone knows, the breadth of support Vinnies provides to people in need is astounding. Being given the opportunity to promote the good work that Vinnies does nationally was an easy decision for us and we’re thankful for having such a trusting partner in them throughout this new collaboration.”

The campaign launches today across TV spots nationally as well as online and will coincide with national fundraising campaigns such as the Vinnies Christmas Appeal and the Vinnies CEO Sleepout.