The Victorian Government has launched its new Smile Squad campaign via DPR&Co.
The campaign is raising awareness of its school dental program roll-out across Victoria and the free comprehensive dental care now available to all government primary and secondary school children.
DPR&Co’s role in the development of the campaign encompassed research, naming and brand identity, creative development and production for an integrated rollout across free-to-air TV, radio, and social media.
Advertising Agency: DPR&Co
Group Account Director: Leanne O’Connor
Senior Account Manager: Anya Gully
Founder and Executive Creative Director: Richard Ralphsmith
Art Directors: Tassy Kontogiannis, Nathan Millard
Production Company: The Producers
Executive Producer: Victoria Connors
Director: Thuy Vy