Victorian Government promotes free dental care in new ‘Smile Squad’ campaign via DPR&Co

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The Victorian Government has launched its new Smile Squad campaign via DPR&Co.

 

The campaign is raising awareness of its school dental program roll-out across Victoria and the free comprehensive dental care now available to all government primary and secondary school children.

DPR&Co’s role in the development of the campaign encompassed research, naming and brand identity, creative development and production for an integrated rollout across free-to-air TV, radio, and social media.

See the campaign website here. Check out DPR&Co’s approach to social marketing campaigns here.

Advertising Agency: DPR&Co
Group Account Director: Leanne O’Connor
Senior Account Manager: Anya Gully
Founder and Executive Creative Director: Richard Ralphsmith
Art Directors: Tassy Kontogiannis, Nathan Millard

Production Company: The Producers
Executive Producer: Victoria Connors
Director: Thuy Vy

Victorian Government promotes free dental care in new ‘Smile Squad’ campaign via DPR&Co Victorian Government promotes free dental care in new ‘Smile Squad’ campaign via DPR&Co Victorian Government promotes free dental care in new ‘Smile Squad’ campaign via DPR&Co