Victorian Government promotes free dental care in new ‘Smile Squad’ campaign via DPR&Co
The Victorian Government has launched its new Smile Squad campaign via DPR&Co.
The campaign is raising awareness of its school dental program roll-out across Victoria and the free comprehensive dental care now available to all government primary and secondary school children.
DPR&Co’s role in the development of the campaign encompassed research, naming and brand identity, creative development and production for an integrated rollout across free-to-air TV, radio, and social media.
See the campaign website here. Check out DPR&Co’s approach to social marketing campaigns here.
Advertising Agency: DPR&Co
Group Account Director: Leanne O’Connor
Senior Account Manager: Anya Gully
Founder and Executive Creative Director: Richard Ralphsmith
Art Directors: Tassy Kontogiannis, Nathan Millard
Production Company: The Producers
Executive Producer: Victoria Connors
Director: Thuy Vy
1 Comment
I’m a 70 year old pensioner who has had several root canal treatments over the past few years at great cost, without success. The upper tooth concerned has recently been playing up and giving me increasing pain. I’m also in need of some crown work and lost fillings attended to.
In this regard I have put off further dental treatment because I can’t afford it, but Im now worried about my long term health.
Having lived most of my life in Victoria, I have recently return here from WA to live with my brother in St Andrews.
Can you please advise what dental assistance I maybe able to access under your scheme. Thanks