Victorian Government launches ‘Jobs That Matter’ campaign and brand via The Fuel Agency

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To get more Victorians into jobs where they can really make a difference to people’s lives, the Fuel Agency has developed and launched the Jobs That Matter campaign and brand for the Victorian Government.


The campaign was developed from the truth that these are jobs that matter – jobs where you will go home knowing you made a real difference.

Directed by Prad Sen and produced by Truce Films, with stills by Thom Rigney, the campaign features current community services workers, in their real-life roles – working with Victorians fleeing family violence and those with a disability.

Agency: The Fuel Agency
CEO: Tim Kidman
Creative Director: Ben Growns
Copywriter: Paul Suters
Senior Account Manager: Heather Jaboor
Senior Project Manager: Michelle Burgess
Head of Digital: Anthony Edge
Head of Design: Kerry Thoonen
Creative Services Manager: Mark Button

Production Company: Truce Films
Director: Prad Sen
EP: Michael Ciccone
Producer: Fran Derham
DoP: Joey Knox
Offline Edit: Michael Houlihan, Institute of Post Production
Grade: Crayon
Online: Pancho
Stills: Thom Rigney