Velocity Frequent Flyer has just launched a new OOH campaign outside of Sydney Airport.
The campaign was developed by its creative agency CHE Proximity.
Says a spokesperson from Virgin: “The billboard was put up in response to Qantas Frequent Flyer announcing ‘huge’ changes to their program which still do not provide their members with as much value as the Velocity Frequent Flyer program provides their members with.
“We wanted to remind loyalty program members that Velocity still provides them with the lowest carrier charges, best reward seat redemption rate and availability, the best earn rates for their Points, and the best chance of reaching and maintaining their desired status, despite Qantas’ self-appointed “huge” announcement last week.”
CHE Proximity was also behind the highly awarded ‘The Billion Point Giveaway’ and #Earnbassadors campaigns.