Veksner: Don’t care about grammar? Stop reading
October 13 2014, 10:58 am | | 2 Comments
By Simon Veksner
Creative Partner, DDB Sydney
There is a Facebook group called ‘If You Don’t Know The Difference Between You’re And Your, You Deserve To Die.’
Quite amusing. Although personally, I don’t get too wound up about grammar. It’s far more important to be saying something interesting than to be saying something correctly. READ ON…
2 Comments
It is more important to say something interesting than to say something correctly?
This may be true, but grammar is the foundation for clarity of communication. Like any other part of our business, know the rules THEN break them.
Otherwise, you’re interesting thing is’nt been convayed as simpley – and their fore easyly – as it shuold bee.
See?
The initial cap thing is merely a question of art direction. Grammar is immovable and shame on you for suggesting otherwise. And you’re a writer?