Veksner: Are we losing the ability to say ‘no’?
September 24 2013, 11:48 am | | 4 Comments
By Simon Veksner, Head of Ideas at Naked Communications
One of the best creative directors I ever worked under, Jeremy Craigen of DDB London, has many different talents. For example, he has a sixth sense about directors, is great with music, and has an acute understanding of brand tone of voice.
But his best skill – his superpower, in fact – is his willingness to say ‘no’.
4 Comments
No
So true, so true…
OMG… imagine months, weeks or even many days to generate an idea… I keep telling my clients that you can’t just flick a switch and magically generate ideas, that it takes time to distill information and then covert that into meaningful insights that can lead to creative ideas that solve the original problem.
They still insist on seeing ideas early and are easily pleased due to timing which means we all end up ‘settling’.
I’d like a few clients to say no here and there too!
What do you mean? Clients say no all the time!