Purplebricks has launched its new campaign into the Australian market aimed at disrupting the real estate sector.
The campaign, created by VCCP Sydney, centres on Pat, the Purplebricks TVC campaign spokesman who’s here to deliver to Australians the Purplebricks message – that they’re here to help sell your property for the best possible price, with the best possible experience, and all for a low-fixed flat fee.
Says Michael Bruce, CEO and co-founder of Purplebricks: “Since launching Purplebricks into Australia 24 hours ago, the interest and demand from homeowners has been incredible. We are delighted and it has certainly shown us that Aussies are truly ready for a change from the overpriced commission model to one that will save them thousands of dollars when selling a home.”
Says Gary Dawson, ECD of VCCP Sydney: “We’re excited to be working with Purplebricks and wanted to bring to life the spirit of a brand that will revolutionise the real estate sector. Pat, the Purplebricks TVC campaign spokesman, alongside his ‘house-band’ will bring personality and a little pizazz to a sector in need of a genuine alternative.”
Adds David Kennedy-Cosgrove, Managing Partner VCCP Sydney: “There’s a huge opportunity to transform the way we buy and sell property, and Purplebricks is here to shake things up. Purplebricks are the perfect team to do the job of waking up Australia to a new way of doing business.”
Agency: VCCP Sydney
ECD: Gary Dawson
Writers: Chris Round, Trent Christie
Art Directors: Sal Gulliffa, Tintin Ronojoy Ghosh
Client: Joby Russell
Agency Producer: Jules Jackson
Group Account Directors: Suzie Roberts, Siobhan Petri
Production Company: Jungle
Director: Trevor Clarence
Producer: Michele Bennett
Music: Song Zu