Valiant delivers a helping hand to Australians in its latest campaign via Paper Moose

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Valiant is showing Aussies how quick and easy finding the right business loan is in its new campaign created by Paper Moose.


The campaign playfully demonstrates that small businesses don’t need to feel overwhelmed by choice when looking for finance. They can quickly get a helping hand to find the right option for their needs thanks to Valiant’s complete view of the business loan marketplace.

Says Jeremy Willmott, creative director at Paper Moose: “We had lots of fun dumping 9000 balls on our actors for these spots, demonstrating how overwhelming the business loan market can be and how simple the solution is with Valiant.”

Says Andreas Polizois, director of marketing, Valiant: “We see a kindred spirit in Paper Moose. We knew their playful approach would create something fun and unique to make Valiant stand apart in the stuffy business loan landscape while effectively communicating our proposition.”

Despite being a relatively new challenger in the business finance sector, Valiant has already helped more than 14,000 businesses access over $1.3 billion in funding.

Paper Moose adds Valiant to its growing portfolio of challenger brands including Australian Ethical, Brighte, Felix and Nano.

Client: Valiant
Founders: Ritchie Cotton, Alex Molloy
Head of Marketing: Andreas Polizois

Agency: Paper Moose
ECD: Nick Hunter
CD: Jeremy Willmott
Copywriter: Pete Saladino
Head of Strategy: James Sykes
Group Account Director: Liz Stephens
Account Manager: Madeleine Huxley
Head of Production: Maren Smith
Designer Director: Yasmin Jones

Designer: Jason Fidel
Production: Paper Moose
Senior Producer: Lucy Whirledge
Director: Steve Anthopoulos
Director of Photography: Dimitri Saunders
Production Design: Alex Holmes
Lion Paw: Marea Fowler
Editor: Oliver Trauth Goik
Colourist: Yanni Kronenberg
VFX: Ben Draisma
Music & Sound: Mighty Sound
Sound Design & Mix: Matt Perrott
Composer: Caleb Jacobs