US outrage as Aussie QUIT executive director admits child in anti-smoking spot shed real tears


Picture 142.pngQuitVictoria and the makers of a controversial anti-smoking commercial now running in New York City let a 4-year-old boy losesight of his mother so that he would cry on camera, according to the US Today Show. But they insistthat the child was not harmed and the child’s anxiety lasted a matterof only a few seconds.

The original commercial, via The Campaign Palace, Melbourne, caused a similar storm of controversy (including 87 comments on the CB Blog) when it was released in October last year.

Agency: The Campaign Palace, Melbourne

Creatives: The Campaign Palace, Melbourne

Director: Sean Meehan

Production Company: Soma Films