QuitVictoria and the makers of a controversial anti-smoking commercial now running in New York City let a 4-year-old boy losesight of his mother so that he would cry on camera, according to the US Today Show. But they insistthat the child was not harmed and the child’s anxiety lasted a matterof only a few seconds.
Agency: The Campaign Palace, Melbourne
Creatives: The Campaign Palace, Melbourne
Director: Sean Meehan
Production Company: Soma Films