Urban Ethos targets kitchen frustrations in new integrated campaign via TRP
Urban Ethos has launched a new integrated campaign via TRP, calling out everyday kitchen frustrations and positioning its range of durable and sustainably made kitchen products as a ‘must-have’ for every home.
From melted utensils to leaking containers and messy pantries, the work taps into a simple truth: most kitchen tools aren’t thought about until they fail.
Says Michael Vidor, Managing Director at Urban Ethos: “We believe sustainable living should be within reach of everyone. That’s why we work hard to keep our prices fair, our supply chain ethical and our products built to perform above expectations.”
Says Kyle Ross, Head of Strategy at TRP: “Kitchens are full of small frustrations. Utensils melt, containers leak, and pantries quickly descend into chaos. With this campaign, we’re showing how Urban Ethos solves those pesky problems, so they’re thought of in moments of need.”
To launch the new pantry range, pantry items are arranged into satisfying, Tetris-like formations helping people to stack their snacks with Urban Ethos.
The campaign runs across Netflix, YouTube and social, using simple, distinctive TVCs and stills to demonstrate key products including leak-proof containers, heat-proof utensils and stackable pantry systems.
Client: Urban Ethos
Michael Vidor: Managing Director
Rebecca Bevan: National Accounts Manager
Creative and Media Agency: TRP
Ian Ross: Managing Director
Kyle Ross: Head of Strategy
Steve Jemison: Digital Performance Manager
Margaret Hooper: Producer
Tom Markovich: Head of Creative
Production: York Studios
A.I. Direction and Lead AI Generative Artist: Stuart Gosling
Edit, grade, sound mastering: DaVinci Resolve Studio
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