UNSW Sydney has awarded its media account to Howatson+Company.
The agency was appointed following a competitive tender process to service UNSW’s domestic and international recruitment.
Says Sofia Lloyd-Jones, chief marketing officer, UNSW Sydney: “Howatson+Company demonstrated their deep understanding of the sector, an intelligent, data led operating model treating media as a component of an integrated growth strategy, and a perfect cultural fit to the university. We’re excited to appoint them as our media agency.”
Says Chris Howatson, founder and CEO, Howatson+Company: “UNSW is a top 4 Australian, and top 50 global university, and it’s right here on our doorstep. The opportunity to be part of such an accomplished team was a huge motivator from the moment we received the brief. Sofia has a brilliant vision for future student recruitment, and views the turbulence of the last two years as an opportunity to advance the university’s strengths.”
Says Sasha Smith, head of media at Howatson+Company: “We’re absolutely thrilled to be working with UNSW, an exceptional, value aligned partner for our team. We deeply admire their mission and vision, and are confident that together we can accelerate their future ambitions.”
The appointment is effective immediately.