uno fights home loan waste for you in new integrated brand campaign via JOY Agency


Australians spend an estimated $4 billion a year on unnecessary home loan interest payments. While people hate wasting money, they are either unaware of the cost of complacency or just not finding the time to act.


To address this, uno has launched Australia’s first ‘Active Home Loan Management’ service that “fights home loan waste for you” campaign via JOY.

The fully integrated campaign will roll out in Sydney and Melbourne across television, radio, OOH and online.

Says Andrew Wynne, principal, JOY agency: “We needed to show that ridding ourselves of home loan waste is movement that requires very little movement at all, thanks to uno. So we created a financial revolution Australians can join from the comfort of their armchairs.”

Says Jemma Enright, chief customer officer, uno: “Joy have helped us bring to life both our purpose and our difference in the home loan market. The big problem of a set-and-forget home loan market needed a recognisable call to arms but also a sense of optimism for homeowners. Active Home Loan Management is the new frontier for home loans.”