Unlisted collaborates with Passion Paris and Leo Burnett Singapore for new SKII Pitera films
Unlisted, in collaboration with Passion Paris and Leo Burnett Singapore, has created five capsule films for the SKII Pitera line under the creative direction of auteur, Axel Courtiere.
The iconic bottle design is at the heart of the campaign, and each film features its own director, showcasing the talents of Danae Gosset, H5, Ditroit (directing two films), and Timekeepers.
Says Courtiere: “The agency wanted each film to have a very defined graphic style. I was a graphic mediator of sorts, tasked with maintaining coherence and consistency between the films”. And though there is a clear lineage throughout the films, each director paved their own path through the project. According to the Timekeepers, “creating a 12 second film was a welcome escape from the much longer films we usually work on! Our intent was to showcase a fantastical version of the brand’s universe, while telling a short and original story which cuts to the heart of the SKII product”.
Ludovic Houplain from H5 reflected that nailing the aesthetic was of the utmost importance: “Creating a look that felt pure and pared back was the key; once we unlocked that everything else fell into place.”
Says Graham Pryor, executive producer, Unlisted: “The opportunity to work with such a diverse range of talent, both established and emerging, was incredibly exciting. And seeing Axel tie together these directors’ work into a coherent whole was very satisfying.”
Client SK-II
Agency Prodigious – Singapore
Creative Emmanuel Lalleve
Creative Diego Barboza
Creative Henrique Lamenha
Account Michelle Whitesides
Account Alvan Poa
Project Manager Shalom Wong
Producer Shirlie Alexis Tay
Production Company Unlisted
Executive Producer Graham Pryor
Producer Su Mei Chia
Producer Lonzo Lim
Producer Dave Kelly
Production Company Passion Pictures – Paris
Executive Producer Marion Vermogen
Executive Producer Marc Bodin-Joyeux
Creative Director Axel Courtière
Animation Producers Isa Taoui
Animation Producers Caroline Deloffre
Animation Producers Rita Oliveira
Animation Producers Chamseddine Kaddouri
Animation Producers Emile Chaillou
Sound Design Thubault Belouis
MIRACLE #2
Director & AD Dannae Gosset
3D Lead Design & Animation Danica Tan
3D Animation Danica Tan, Mohamad Houhou, Olive Welsh
3D Modeller Mohamad Houhou, John D’Errico
2D Lead Design & Animation Alienor Delaporte
2D Animation Alienor Delaporte, Lea Becquet
Additional 2D Help Elie Martens
Lettering Artist Sanchit Sawaria
Post Production Alienor Delaporte
MIRACLE #3
Studio H5
Director & AD Ludovic Houplain
Producer Federico Matarazzo
Animator David Devaux
MIRACLE #4
Studio Ditroit
Creative Director Salvatore Giunta
Designer Marco Serracca, Luca Dusio
Producer Noemi Bugli
MIRACLE #5
Director Timekeepers
Studio Capsule Studio
Head of CGI Mhamed Elmezoued
CG Supervisor Tony Dugard
Lead Enviornment / Lighting Jeremie Ageron
Lead Character Alfred Mathieu
Lead Character TD Alice Ruquier
Lead Animation Jérôme Catayee
CG Artists Marie Cyrklewski, Yann Meessen
Previsualisation Les Androids Associés
MIRACLE #6
Studio Ditroit
Creative Director Salvatore Giunta
Designer Alessandro Nobile, Davide Rubini
Producer Noemi Bugli