United Nations appoints Host/Havas Sydney for Free & Equal campaign for LGBTI equality

Host/Havas Sydney has been appointed to the United Nations’ Free & Equal (UNFE) global public information campaign for LGBTI equality following a competitive pitch against a number of US-based agencies.

The OHCHR (Office of the United Nations High Commissioner for Human Rights) has engaged Host/Havas to reimagine the UNFE campaign’s website from visual and technical perspectives. The project scope includes reviewing the site’s architecture, and recommending and implementing a new digital CMS platform along with front-end design and visual identity. The UNFE website is the online representation of the United Nations global public information campaign for LGBTI equality globally.

Says Laura Aldington, CEO of Host/Havas: “We have a renowned and growing digital transformation capability, strong expertise in creating globally-recognised advocation campaigns, and a team who are passionate about LGBTI rights – this felt like the perfect opportunity for Host/Havas. We can’t wait to work closely with the United Nations to shine a light on LGBTI equality globally.”

Says Rikke Hennum, campaign manager, UN Free & Equal Campaign: “Before the RFP was shared, the team at the UNFE really loved the simplicity of the Palau Pledge website and supporting advocation campaign. Host/Havas understood the importance and complexities of the project and our goals as an organization and were able to translate this into a compelling, easy to understand website experience that will help support the advocation of LGBTI rights globally.”

The UNFE website serves to educate the global collective on LGBTI rights, challenges, definitions and standards and communicate the UN’s position on LGBTI rights. It also provides a valuable resource for allies of the LGBTI community, including activists, civil society and nation states, by showcasing global campaigns and information for action and advocation.