Union Management’s branding refresh positions itself as the new, young “Creative Crew” working in all areas of creative content
UNION is a young, forward-looking creative crew of photographers, producers, motion-directors, cinematographers, designers, art directors, stylists and hair & make-up artists. All working professionally, collaboratively and flexibly in the world of creative content.
UNION likes to operate in the neutral space.
Says a spokesperson from UNION: “That’s how we like it. It’s our happy place, that triangle between our artists, clients and talent. It’s where we do our best work – working with others. Whether they’re on the media side, production side, agency side, client side. Frankly, any side.
“We connect the different disciplines, media and talent. Sometimes it’s your script plus our treatment. Other times it’s their actors with our hair + make-up, or your agency with our photographer. We don’t have to do it all, but you don’t have to either.
“A creative crew that will do whatever it takes to get the job done to the highest standards. We can do everything, or we just play our part. We fill the gap. We’re the glue. We can bring it all together or we’re the missing piece of the puzzle. It allows us to be as big or small as we want to be. A one man band or an army.
“Our crew is new, unique and different for every project. Every day we’re like a newborn baby, fresh from the egg, but with 20 years of experience under our belt. It’s the combination of our experience and our modern collaborative spirit that allows us to own this unique place in the market.
“So we meet in the middle. We figure out what’s required. We get creative and we get it done.
“We’re us + you + someone else. We are UNION, the creative crew.”