UNIFIED Music Group and Bolster partner with Creative Victoria to produce The “Main Stage” virtual forum set for Thursday, 29 April

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UNIFIED Music Group and Bolster partner with Creative Victoria to produce The “Main Stage” virtual forum set for Thursday, 29 April

Hit hard by the pandemic, the Australian music industry faces a long rebuild as the rest of the country returns to COVID normal. Many have asked, what role can brands play in its recovery and what does the future of entertainment and music look like for artists and brands?


Taking place on Thursday April 29, Main Stage aims to connect and foster constructive conversation between media agencies, brands and the music industry.

Attendees will hear directly from artists and industry experts on the best ways to collaborate with some of Australia’s most influential cultural tastemakers.

Main Stage is co-presented by one of Australia’s leading independent entertainment group’s, UNIFIED Music Group and Melbourne entertainment and culture marketing agency Bolster in partnership with Creative Victoria. The in person event will stream live from ‘The Studio’ located within Harry the Hirer in Richmond, Melbourne.

Says Michelle Rose, commercial marketing manager comments, UNIFIED: “Thanks to Creative Victoria we welcome this incredible opportunity to encourage and inspire brands to work closely with the industry and our artists as we rebuild in this new world.”

Throughout the day the broadcast will include presentations, panel discussions and a live Q&A that will unpack the relationship between brands, artists and audiences.

Hosted by Rob Hicks and Lachlan Bradford of the Funny Business Podcast, Main Stage will explore the value of commercial partnerships in the music space, the concept of selling out, how brands can engage meaningfully with festival audiences, and the value of niche communities.

The event will feature artists and speakers from companies including UNIFIED, Bolster, Secret Sounds, Mushroom Creative House, and BRING, Universal Music for Brands. The full program will be unveiled next week.

Says James Clarke, managing director at Bolster: “It’s an important topic at an important time for our industry. It’s exciting to see Main Stage come to life and collaboration and ideas between the entertainment industry and the advertising world put at the forefront.”

Brand managers, marketing directors, media planners and other marketing professionals are invited to register at the Main Stage website here: https://main-stage.com.au/

Melbourne attendees will also be invited to the Victorian Music Development Office (VMDO) Networking Breakfast on Friday April 30.

~ MAIN STAGE ~ Made possible by Creative Victoria, UNIFIED Music Group, Bolster and Harry the Hirer.