Brad Hill has joined Cummins&Partners Melbourne from HOME agency in the UK, where he was head of strategy. HOME are one of the most progressive independents in the UK and have been recognised for its work and culture by Campaign Magazine for the last three years.
During his time at HOME he worked across their UK and New York offices on leading brands including Jaguar, LandRover, Bupa, Argos, Jet2 airlines and BWIN.
Hill joins the C&P integrated strategy department, which operates across brand, connections and CX.
Says Tom Ward, chief strategy officer, Cummins&Partners: “We’ve found a real gem in Brad. He’s hit the ground running at C&P, making an immediate impact on our clients and our culture. He brings smarts, speed, passion, experience across multiple categories and, most of all, a sharp strategic mind. Not to mention some silky skills in the middle of the park for the C&P soccer team who have returned to winning form.”
Says Hill: “Cummins&Partners is an agency I’ve followed for a while now, starting from when the ‘Meet Grant’ video was shared around the agency I worked at in the UK.
“I’ve always relished working alongside creative and media teams, especially as they come together to create truly integrated campaigns. The chance to do so again at an agency with a reputation like Cummins&Partners was a no brainer.”