Turning startups into stayups: Rumble Creative & Media joins forces with Little Tokyo Two and Pitchblak to launch new agency model – Edison


6 (2).jpgCB Exclusive – Independent, award-winning agency Rumble Creative & Media has joined forces with Australia’s leading entrepreneurial community, Little Tokyo Two, and startup studio Pitchblak, to create a new agency model devoted to partnering with startups and innovators.

Edison has been designed to accommodate marketing, brand strategy and creative for startups throughout all rounds of their funding — from Seed to their Series rounds — creating brand assets and building brand equity from the start, and driving growth through all future marketing phases.

What helps to set Edison apart is the deep involvement all the directors have had with venture capital partners and startup businesses, including sharehouse bill-splitting solution Livitup, event venue finder Zenue, asynchronous video chat app Kwickie and disruptive co-operative venture The Innovation Co-op.

Nimble, tailored, with clear, insightful brand strategy and design from experienced creative seniors, Edison allows a level of service that is highly cost-effective, highly responsive and adaptable to a rapidly changing marketplace.

Edison will be led by creative director Michael Kennedy — formerly associate creative director at SapientNitro and senior creative at Rumble — and business director Amanda Schultz, recently returned to Australia from the UK where she worked on digital accounts for Triumph Lingerie, Microsoft, Jimmy Choo and The Body Shop.

Within just a few weeks of operation the agency has begun work for a number of new startup and mature startup clients, including Uthermic, Dynamoto, MyPype, Clinician Connect and a national motor insurer currently in brand development.

View Edison’s website at edisonagency.co.

(The Edison Team L-R: Amanda Schultz, Alfred Lau and Mike Kennedy (Edison), Jock Fairweather (Little Tokyo 2), James Burchill (Rumble), Adrian Osman (Pitchblak), Nancy Hartley and Remy Brassac (Rumble)